Marketing Communication Director

Role Purpose

The Marketing Communication Director is responsible for defining and leading the overall marketing communications strategy to build a strong, consistent, and differentiated brand. This role ensures that all brand, campaign, content, and communication activities are aligned with business objectives and deliver a coherent message across all customer touchpoints.

Key Responsibilities

Marketing Communication Strategy

• Define and own the end-to-end marketing communication strategy, including brand positioning, messaging, and tone of voice.
• Ensure brand consistency across all channels, platforms, and customer touchpoints.
• Translate business and marketing objectives into clear communication frameworks and narratives.

Brand & Campaign Leadership

• Lead the development and execution of integrated marketing campaigns across online and offline channels.
• Oversee brand campaigns, product launches, and major business initiatives to ensure impact and coherence.
• Act as the brand guardian, ensuring high-quality creative output aligned with brand standards.

Content & Storytelling

• Own the overall content strategy and storytelling approach, ensuring relevance for different audiences and segments.
• Guide teams in creating compelling content across formats (digital, social, performance support, PR, ATL/BTL).
• Ensure messages are insight-driven, customer-centric, and culturally relevant.

Cross-Functional Collaboration

• Partner closely with Product, Growth, Business Lines, Performance Marketing, PR, and CX teams.
• Align communication priorities with commercial, product, and customer experience goals.
• Enable fast and effective execution across multiple stakeholders and agencies.

Team & Agency Leadership

• Lead, mentor, and develop marketing communication teams and managers.
• Manage external agencies, creative partners, and production vendors to ensure quality and efficiency.
• Set clear goals, KPIs, and performance expectations for teams and partners.

Measurement & Optimization

• Define communication KPIs and measurement frameworks (brand health, campaign effectiveness, engagement).
• Use data and insights to continuously optimize messaging, channels, and creative performance.
• Balance brand-building and performance-driven communication objectives.

Stakeholder Management

• Communicate strategy, priorities, and results clearly to senior leadership.
• Act as a trusted advisor to business and executive teams on brand and communication matters.

Qualifications & Experience

• Extensive experience in marketing communications, brand management, or integrated marketing, preferably in digital, e-commerce, or consumer-facing businesses.
• Proven track record of leading large-scale campaigns and building strong brands.
• Strong understanding of multi-channel communication ecosystems (digital, social, ATL/BTL, PR).
• Experience managing senior teams and agencies in complex organizations.
• Excellent strategic thinking, storytelling, and leadership skills.
• Strong command of English communication.