Senior eCRM & Marketing Automation Specialist

We are seeking a results‑driven Senior eCRM & Marketing Automation Specialist to join our Marketing team at blubank. In this role, you will own end‑to‑end user lifecycle and retention programs across email, push notifications, SMS, and in‑app channels. Your mission is to design and optimize data‑driven, personalized communication that increases activation, habitual usage, and Customer Lifetime Value (CLV), while reducing churn.

You will work at the intersection of data, marketing technology, and digital financial product experience—building automated journeys and experimentation frameworks that directly impact our growth. Partnering closely with Product and Analytics, you’ll ensure all CRM touchpoints are timely, relevant, compliant, and aligned with user needs and business goals.

This role is ideal for someone who thrives in fast‑paced fintech environments, enjoys translating insights into scalable campaigns, and is passionate about delivering a trustworthy, high‑quality communication experience for millions of users.

Responsibilities:

• Design and execute multi‑channel retention and lifecycle campaigns (email, push notifications, SMS, in‑app messages).
• Segment users based on behavioral, transactional, and financial persona data to deliver highly personalized and relevant experiences.
• Own and optimize automated user journeys (activation, habit‑building, win‑back, upsell/cross‑sell) to drive retention and increase Customer Lifetime Value (CLV).
• Plan and analyze A/B and multivariate tests for timing, content, and structure to improve engagement and reduce churn.
• Monitor campaign health, ensuring deliverability, opt‑in/opt‑out compliance, and alignment with data privacy and financial regulations.
• Collaborate closely with Marketing, Product, Analytics, and other teams to align all CRM activities with growth and retention goals.
• Build and track retention‑focused KPIs: activation rate, MAUs, churn rate, retention cohorts, CLV, message engagement, and conversion to product usage.
• Define and maintain high standards for user communication — tone, quality, frequency, and consistency across channels — preventing user fatigue.
• Document best practices, learnings, and frameworks to continuously elevate the team’s user‑centric communication quality.

  Qualifications:

• 2–4 years of proven experience in eCRM, marketing automation, or lifecycle/retention marketing — ideally in fintech, neobank, or digital financial services.
• Hands‑on experience with major eCRM and automation platforms (e.g., WebEngage, Insider or similar), managing complex automated journeys.
• Strong analytical mindset; proven ability to turn performance data into actionable insights. Proficiency with Excel/Google Sheets and familiarity with BI tools (Looker Studio or equivalent).
• Demonstrated experience designing and interpreting A/B and multivariate tests to improve retention and engagement metrics.
• Solid understanding of retention analytics: CLV, cohort analysis, RFM modeling, churn indicators.
• Up‑to‑date knowledge of data privacy and regulatory compliance in financial communications (opt‑in, consent management, transactional messaging).
• Highly organized, detail‑oriented, proactive, and capable of managing multiple projects and stakeholders simultaneously.

Benefits:

• Flexible working hours
• Training courses and professional development opportunities
• Military service project (Limited)
• Supplemental health insurance
• Team-building budget
• Performance-based bonuses
• Loans
• Lunch subsidies