Planning and Controlling Senior Specialist | Ad Service

1. Planning and Target Setting

• Coordinate and lead the target-setting process within the framework of the annual budgeting cycle.
• Break down overall revenue targets into various revenue channels.
• Allocate each channel’s targets across the months of the year.
• Assign goals to verticals and categories, distinguishing between the Retail and Marketplace segments.

2. Revenue and Cost Monitoring & Control

• Continuously monitor the P&L against defined targets, approved budgets, and control indicators.
• Prepare and present quarterly, monthly, semi-annual, and annual performance reports with comparisons to targets.
• Identify and resolve income and expense discrepancies at the end of each month.
• Produce detailed reports on the composition of revenues, broken down by category, vertical, and business segment (Retail vs. Marketplace).

3. Budget Revision

• Coordinate and execute the mid-year budget revision process (RFC 6+6) to prepare the adjusted budget for the second half of the year.

4. Service Target Setting and Performance Control

• Define monthly revenue targets for each service within every revenue channel.
• Continuously monitor goal achievement for each service and deliver analytical reports on performance results.

5. Reporting and Performance Analysis

• Provide monthly variance reports on revenue versus budget and analyze root causes.
• Control and report monthly expense variances against the approved budget.
• Prepare and present monthly revenue forecasts and monitor achievement by month-end.

Qualifications, Competencies & Skills (KSA)

• Bachelor’s degree in Finance, Economics, Accounting, Business Administration, or a related field (Master’s preferred).
• 3–5 years of experience in financial modeling, or strategy/consulting, ideally in tech, e-commerce, or advertising industries.
• Strong analytical and problem-solving skills, with the ability to translate numbers into actionable insights.
• Proficiency in Excel/Google Sheets and data visualization tools (Power BI, Tableau, or similar). SQL knowledge is a plus.
• Solid understanding of financial statements and unit economics.
• Excellent communication skills with the ability to work with both technical and non-technical stakeholders.
• Self-starter mindset, detail-oriented, and comfortable working in a fast-paced, dynamic environment.