Key Responsibilities

Conversion Funnel Optimization

• Analyze the acquisition-to-first-purchase funnel (Visit → Sign Up → Verification → Activation → First Purchase)
• Identify drop-off points and propose actionable improvements
• Design and execute A/B tests for key pages and conversion steps
• Optimize landing pages, forms, CTAs, and payment flow

Activation & First Purchase Optimization

• Analyze new user behavior and identify barriers to first purchase
• Design and optimize onboarding flows
• Create and implement trigger-based and behavioral scenarios to increase first purchase rate
• Execute behavioral campaigns using marketing automation tools
• Optimize trust signals, messaging, and offer framing

Data Analysis & Decision Making

• Work with GA4 and user behavior analytics tools
• Extract actionable insights from data
• Provide regular reports on funnel performance and experiment results
• Collaborate closely with Product and UX teams to implement improvements

Key KPIs

• Registration Conversion Rate
• Activation Rate
• First Purchase Conversion Rate
• Drop-off reduction in verification and payment steps
• Visitor-to-First-Buyer conversion improvement

Requirements

• Minimum 3 years of experience in ECRM, CRO, Growth, or related roles
• Strong proficiency in GA4 and analytics tools
• Hands-on experience designing and running A/B tests
• Practical experience with marketing automation tools (e.g., WebEngage, Insider, or similar platforms)
• Strong understanding of customer journey and onboarding optimization
• Experience in fintech or transactional platforms is a plus