Senior Performance Marketing Specialist

Required Skills:
•    Strong analytical mindset with a data-driven approach
•    Proficiency in tools such as Google Analytics (GA4), Google Ads, and Looker Studio
•    Experience with advertising platforms (e.g., Google Ads, Yektanet, etc.)
•    Ability to analyze user behavior and conversion funnels
•    Experience in A/B testing and campaign optimization
•    Skills in dashboard design and data visualization (Looker Studio, Google Sheets, Excel)
•    High attention to detail in data validation and reporting

Key Responsibilities:
•    Conducting comprehensive analysis of user behavior and user journeys to optimize conversion rates and reduce costs
•    Extracting, aggregating, and analyzing data from various tools including Google Analytics, Google Search Console, Google Ads, Yektanet, and other advertising platforms
•    Designing, implementing, and optimizing analytical dashboards in Looker Studio to provide clear, real-time visibility of KPIs (CPA, CR, etc.)
•    Delivering accurate, structured, and actionable analytical reports to the Performance Marketing Supervisor
•    Identifying weaknesses and optimization opportunities within campaigns and providing data-driven recommendations
•    Collaborating closely with Marketing insight, social media, SEO, and content teams to align data insights and optimize overall marketing performance