Campaign Manager

Role Mission
Design, execute, and optimize integrated brand campaigns with a strong focus on achieving marketing KPIs and translating them into tangible sales results.

Key Responsibilities
1. Campaign Planning
•    Develop comprehensive campaign strategies aligned with brand and business objectives 
2. 360° Campaign Execution
•    Manage campaign execution across multiple channels, including: 
o    Social Media 
o    Website 
o    Outdoor Advertising and other media 
3. Project & Task Management
•    Break down campaigns into clear, trackable tasks 
•    Assign an owner for each task 
•    Monitor daily progress and ensure timely delivery 
4. Campaign Performance Analysis
•    Define KPIs for each campaign, including: 
o    Reach 
o    Engagement Rate 
o    CTR (Click-Through Rate) 
o    Conversion Rate 
•    Continuously monitor performance data 
•    Deliver post-campaign analytical reports 
•    Extract insights to improve future campaigns 

Skills & Competencies
Hard Skills
•    Strong expertise in Campaign Planning 
•    Familiarity with Digital Marketing Channels 
•    Knowledge of Performance Metrics 
•    Proven experience executing end-to-end campaigns 
•    Proficiency in analytics tools (e.g., Meta Insights, Google Analytics, etc.) 
Soft Skills
•    Highly organized and detail-oriented 
•    Ability to manage multiple projects simultaneously 
•    Analytical and data-driven mindset 
•    Strong cross-functional collaboration skills 
•    High level of ownership and accountability for results