Commercial Manager- C2C Line

The Commercial Manager- C2C Line is responsible for designing, leading, and optimizing the full lifecycle of customer‑to‑customer used‑car transactions. This role ensures a seamless experience for both sellers and buyers, while improving conversion rates, operational efficiency, and seller/ customer experience. The ideal candidate combines operational excellence, data‑driven decision‑making, and strong cross‑functional leadership.

Key Responsibilities:

• Lead and optimize the end‑to‑end C2C workflow, from car acquisition to final sale.
• Improve conversion rates across all funnel stages
• Monitor and analyze core KPIs, including:
  • Number of car inflows
  • Conversion rates across each stage
  • Cycle time from acquisition to sale 
  • Profit margins
• Work closely with commercial and branch teams to enhance customer experience during inspection, pricing, contract signing, and delivery.
• Analyze seller and buyer behavior to increase engagement, trust, and satisfaction.
• Develop and execute pricing and acquisition strategies aligned with market dynamics.
• Identify bottlenecks and design scalable solutions.
• Collaborate with Commercial, Customer Acquisition, Product, and Branch teams to improve responsiveness and customer satisfaction.
• Contribute to growth initiatives and campaigns to expand both supply and demand.
• Provide regular performance reporting, forecasting, and insights to senior management.
• Manage, coach, and develop the C2C team as the function scales.

Requirements & Qualifications:

• Proven experience in commercial management, marketplace operations, automotive industry, or C2C/C2B/B2C business models.
• Strong analytical mindset and ability to make data‑driven decisions.
• Experience managing multi‑stage, cross‑functional processes.
• Familiarity with the used‑car market, customer behavior, and transaction complexities.
• Excellent problem‑solving, prioritization, and project management skills.
• Strong communications and stakeholder‑management abilities.
• Result‑oriented, proactive, and comfortable in fast‑moving environments.
• Proficiency in Excel/Google Sheets and reporting tools
• Experience with CRM systems, dashboards, and KPI management