Responsibilities:
• Plan, execute, and optimize PPC campaigns across platforms (Google Ads, Meta, etc.)
• Manage and scale campaigns on local ad networks (Yektanet, SabaVision)
• Monitor campaign performance and optimize based on KPIs (CPA, ROAS, CTR)
• Analyze user behavior and campaign data using GA4 and Matomo
• Conduct A/B testing on ads, landing pages, and targeting strategies
• Collaborate with content and design teams to improve conversion rates
Qualifications:
• 2+ years of experience in performance marketing / PPC
• Hands-on experience with Google Ads, Meta Ads, and PPC platforms
• Strong experience with Yektanet and SabaVision
• Proficiency in GA4 and Matomo
• Strong analytical skills and data-driven mindset
• Familiarity with conversion tracking, tagging (GTM), and attribution models