We are looking for a UX Researcher who can deeply understand and model user behavior in the context of financial decision-making and investment.
This role goes beyond traditional UX research. You will operate at the intersection of user behavior, finance, and decision science, helping us answer critical questions such as:

• Why do users deviate from their target portfolio?
• Which cognitive biases drive suboptimal investment decisions?
• What drives trust and action on investment recommendations?
• What causes inactivity or emotionally-driven behavior in volatile markets?
• Your insights will directly shape core product logic, including portfolio construction, recommendation systems, and decision-support mechanisms.

Key Responsibilities

• Lead and design advanced research initiatives focused on investment behavior and financial decision-making
• Analyze user behavior in response to risk, volatility, inflation, and market signals
• Model user decision patterns in asset allocation and portfolio management
• Identify and analyze cognitive biases (e.g., loss aversion, herd behavior, overconfidence) affecting financial decisions
• Investigate the gap between users’ current portfolios and target allocations, identifying behavioral and structural drivers
• Evaluate trust in investment recommendations and factors influencing conversion and action
• Collaborate closely with Product, Data, and Investment teams to translate insights into decision-making logic
• Define and track advanced UX metrics in financial contexts (e.g., trust, decision quality, behavioral consistency)
• Contribute to building research frameworks grounded in behavioral economics and decision science

Requirements

• Strong understanding of financial and investment concepts (risk, return, diversification, asset allocation)
• Solid expertise in both qualitative and quantitative research methods
• Proven ability to analyze behavioral data and translate it into actionable insights
• Strong familiarity with behavioral economics and decision-making under uncertainty
• Experience working cross-functionally and influencing product strategy
• High level of analytical rigor, structured thinking, and problem-solving ability

Nice to Have

• Experience in fintech, asset management, or investment platforms
• Familiarity with financial markets (gold, FX, crypto, equities)
• Experience with product analytics tools
• Exposure to recommendation systems or decision-support products

Why This Role Matters
At Ecotrust, the product is not just an interface, it is a financial decision system. Weak or superficial user understanding can lead to flawed product decisions, which ultimately translate into poor financial outcomes for users. The UX Researcher plays a critical role in transforming assumptions into validated knowledge, and data into decision-grade insight directly impacting how users allocate capital and manage risk.