About the job position
Zoombazaar is looking for an experienced, results-oriented, and analytical individual to take responsibility for the growth and complete management of the website's sales channel.
This position is not just a digital marketing or project management role. The successful candidate must be able to use data analysis and e-commerce understanding to design the site's growth trajectory, identify priorities, and lead specialized teams to achieve sales and profitability goals.
We are looking for someone who, in addition to designing the strategy, also owns its implementation and the final result.
Responsibilities
Developing and implementing a website sales growth plan
Direct responsibility for sales metrics, profitability, conversion rates, and customer acquisition costs
Managing and leading the site team including SEO, performance marketing, content, CRM, and design
Coordinate with the technical team to prioritize and implement required site changes.
Daily and weekly analysis of sales performance, acquisition channels, and customer behavior
Identifying funnel bottlenecks and providing solutions to increase conversion rates
Planning and managing digital sales and advertising campaigns
Determining budgets and evaluating the effectiveness of advertising channels
Design a program to increase repeat purchases and customer lifetime value
Collaborate with supply and assortment teams to grow sales of product groups
Reviewing competitors and identifying new growth opportunities
Defining performance indicators for team members and regularly tracking outputs
Providing management reports with analysis, solutions, and implementation plans; not just reporting numbers
Desired conditions
At least 4 years of relevant experience in digital marketing, growth or e-commerce
Practical and successful experience in an online store or online business
Experience in team management and leading specialized forces
Good command of data analysis and e-commerce metrics
Professional understanding of performance marketing, SEO, CRM, and conversion rate optimization
Complete familiarity with web analytics tools and user behavior
Ability to design short-term and medium-term growth plans
Ability to prioritize projects based on financial and business impact
Business mindset and a strong focus on sales and profits, not just traffic and advertising
Ability to transform analysis into an implementation plan and follow through until results are achieved
A feature that is very important to us
We are not looking for a manager who just holds meetings, assigns tasks, or provides reports.
We are looking for someone who, when given a specific sales goal, can say:
Where are we, why are we here, where do we need to get to, and exactly what plan will get us there?
The right person for this position must have a high level of executive spirit and responsibility, along with strategic thinking.
It is considered an advantage if:
Have a track record of measurable sales growth for an online store.
Have experience managing significant advertising budgets.
Have experience working on installment sales models or digital goods.
Be familiar with pricing, merchandising, and category management.
Have a specific example of sales growth, reduced acquisition costs, or increased conversion rates in your track record.