Supply Senior Category Manager
 (B2B & Wholesale)

Role Mission
The Supply Category Manager is responsible for building, developing, and scaling a competitive, reliable, and sustainable supplier network across priority wholesale categories. This role owns the supply-side advantage of Basalam Wholesale by securing strong suppliers, competitive pricing, sufficient inventory depth, and commercially attractive deals that can directly support GMV growth.
The main objective of this role is to ensure that Basalam has access to the right suppliers, the right SKUs, the right pricing, and the right supply stability to win in wholesale categories.

Role Definition
This role is the owner of supply strength and price advantage within wholesale categories. The Supply Category Manager acts as a deal-maker, market builder, and supply chain architect. The role is not only analytical; it requires direct market execution, negotiation, supplier hunting, and continuous supplier development.

Key Responsibilities
1. Supplier Acquisition & Network Building
Identify, approach, and onboard high-potential suppliers across priority wholesale categories, including manufacturers, importers, first-hand wholesalers, key account sellers, and strategic business partners.
Build and manage a strong supplier pipeline based on market opportunity, category priorities, pricing potential, supply reliability, and expected GMV contribution.
Continuously research the offline and online wholesale market to identify untapped suppliers, competitive sources, and category expansion opportunities.
2. Commercial Negotiation & Deal Closing
Negotiate with suppliers to secure competitive wholesale pricing, favorable settlement terms, minimum order quantities, stable supply commitments, and attractive commercial conditions.
Design deals that create value for both Basalam and suppliers, while ensuring that the final offer is sellable, competitive, and aligned with customer demand.
Own price leadership in selected categories by creating meaningful price advantages compared to retail pricing, offline market pricing, and competitor benchmarks.
3. Wholesale Pricing & Margin Management
Design and manage wholesale pricing structures, including MOQ-based pricing, tiered pricing, discount ladders, cooperation pricing, and category-level price positioning.
Understand supply chain margins across consumer goods and wholesale categories, and use this knowledge to negotiate better prices, protect margins, and improve commercial outcomes.
Monitor price competitiveness through price index tracking, competitor analysis, and regular supplier price reviews.
4. Supply Execution & Inventory Stability
Ensure sufficient inventory availability and supply depth for priority SKUs, with a strong focus on maintaining high ATP and reducing stockout risk.
Monitor supply reliability, delivery capacity, price volatility, and supplier operational performance.
Create backup plans for critical SKUs and key categories to reduce dependency on single suppliers and protect category growth from supply disruptions.
5. SKU Strategy & Assortment Development
Select, develop, and optimize the wholesale SKU portfolio based on market demand, competitor activity, supplier strength, price advantage, sales potential, and operational feasibility.
Increase depth in high-demand and scalable SKUs, while removing or deprioritizing low-quality, low-margin, or non-competitive products.
Identify demand-supply gaps and feed market insights into category growth planning.
6. Vendor Management & Development
Segment vendors based on size, performance, growth potential, pricing power, supply reliability, and strategic value.
Design onboarding, empowerment, and scaling programs for different vendor segments.
Manage active sellers, key account sellers, and strategic suppliers through performance tracking, joint business planning, and continuous commercial development.
7. Logistics & Shipping Fee Strategy
Work closely with logistics and operations teams to design competitive shipping fee strategies for wholesale orders.
Understand the capabilities, pricing models, and service levels of logistics companies in Iran, and use this knowledge to improve fulfillment economics and customer experience.
Ensure that supplier-side logistics constraints do not damage conversion, customer satisfaction, or repeat purchase.
8. Category Growth & Business Development
Develop short-term and long-term growth plans for assigned wholesale categories.
Contribute to yearly GMV targets by building supply advantages that can be converted into sales through the demand team.
Identify business development opportunities, strategic partnerships, brand collaborations, and offline-to-online market expansion opportunities.
9. Collaboration with Demand Team
Provide the demand team with a clear and actionable supply feed, including scalable SKUs, price advantages, available inventory, supplier capacity, target margins, and promotional opportunities.
Participate in weekly supply-demand planning rituals to align available supply with campaign planning, customer demand, and GMV targets.

Key KPIs
Monthly GMV generated from onboarded and managed supply
 Number of active and high-quality suppliers
 Number of strategic suppliers and key account sellers onboarded
 Percentage of SKUs with clear price advantage
 SKU-level and category-level Price Index
 ATP / inventory availability rate
 Fill rate and fulfillment reliability
 Supplier retention and engagement rate
 Gross margin/contribution margin from managed categories
 GMV contribution per supplier
 Number of scalable SKUs ready for demand push
 Supplier performance score
 Share of priority categories covered by strong supply

Required Skills & Experience
Strong experience in supplier acquisition, commercial negotiation, vendor management, and category development.
Deep understanding of wholesale markets, consumer goods supply chains, supplier economics, pricing structures, and margin dynamics.
Strong ability to hunt new sellers, build supplier pipelines, manage key accounts, and close commercial deals.
Proficiency in market research, competitor analysis, vendor segmentation, SKU analysis, and business development.
Good understanding of logistics, shipping cost structures, and fulfillment challenges in the Iranian market.
Ability to work with data, Excel, BI tools, sales reports, supplier performance dashboards, and category-level business metrics.
Familiarity with legal and contractual aspects of supplier relationships, commercial agreements, and supply chain operations.

Preferred Background
Bachelor’s or Master’s degree in Industrial Engineering, MBA, DBA, Computer Engineering, Business Management, Finance, Commerce, Strategy, Entrepreneurship, or Marketing.
Minimum 5 years of relevant experience in e-commerce, marketplace, wholesale, retail, FMCG, supply chain, business development, or category management.

Ideal Candidate Profile
The ideal candidate is a strong commercial operator who can go into the real market, identify valuable suppliers, negotiate strong deals, secure price advantages, and turn supply into a scalable business asset.
This person should not be only an analyst. The strongest candidate is someone who can combine market intelligence, negotiation, execution, and ownership to build a real competitive advantage for Basalam Wholesale.