Performance Marketing Specialist (PPC)

CoVision is looking for a hands-on Performance Marketing Specialist to plan, execute, and optimize paid advertising campaigns across our AI, software, digital product, and footwear-related projects.

This role is ideal for someone who understands performance marketing beyond running ads — someone who can analyze data, improve funnels, test creatives, and drive measurable growth.

 
Responsibilities:

• Plan, launch, and optimize PPC and performance marketing campaigns
• Manage campaigns across platforms such as Google Ads, Meta Ads, and similar channels
• Support user acquisition, lead generation, beta-user acquisition, and online sales
• Track and improve key metrics such as CAC, CPL, CPC, CTR, CVR, and ROAS
• Run A/B tests on audiences, creatives, copy, landing pages, and offers
• Analyze campaign performance and prepare clear reports
• Work with content, design, product, and management teams to improve campaign results
• Identify what should be optimized, paused, tested, or scaled

 
Requirements:

• Experience in Performance Marketing, PPC, or Paid Acquisition
• Hands-on experience with Google Ads, Meta Ads, or similar platforms
• Strong understanding of conversion funnels, tracking, and user acquisition
• Ability to analyze campaign data and turn insights into action
• Familiarity with key performance metrics such as CAC, CPL, CPC, CTR, CVR, and ROAS
• Comfortable working in a remote and fast-moving team environment
• Data-driven, proactive, and results-oriented mindset

 
Nice to Have:

• Experience with startups, SaaS, AI products, e-commerce, or marketplaces
• Familiarity with GA4, Google Tag Manager, Meta Pixel, Hotjar, Microsoft Clarity, or Looker Studio
• Experience with landing page optimization and CRO
• Understanding of remarketing and growth funnels

 
What We Offer

• Fully remote work
• Commission based on KPI performances
• Opportunity to work across AI, software, and footwear-related products
• Hands-on ownership of real growth campaigns
• Fast learning environment with room to grow
• Collaboration with a specialized, product-focused team

 
Work Type: Fully Remote