Marketing Product Manager

CoVision is looking for a Marketing Product Manager to lead and execute end-to-end marketing operations across our AI, software, digital product, and footwear-related projects.

This is not a traditional marketing manager role. We are looking for someone who can combine product thinking, marketing execution, team coordination, and data-driven decision-making — not someone who only schedules tasks or delegates work.

The right person should be able to turn business goals into real marketing outputs: campaigns, landing pages, content plans, ads, funnels, reports, and final deliverables.

 
Responsibilities:

• Own daily and weekly marketing execution across CoVision projects
• Turn marketing goals into clear tasks, timelines, campaigns, and deliverables
• Manage content calendars, campaign plans, landing pages, and marketing outputs
• Coordinate with content creators, designers, PPC specialists, developers, and management
• Write clear briefs for content, design, ads, landing pages, and campaigns
• Review marketing outputs for quality, brand alignment, clarity, and commercial impact
• Work with PPC/performance teams to plan campaigns, review results, and improve conversions
• Track marketing performance using tools such as GA4, Search Console, ads dashboards, CRM data, or similar platforms
• Identify bottlenecks, follow up with team members, and make sure tasks are delivered
• Report priorities, progress, blockers, and results to senior management

 
Requirements:

• Proven experience in marketing management, product marketing, growth marketing, or digital product/project management
• Strong hands-on understanding of content, campaigns, landing pages, PPC, funnels, lead generation, and digital marketing
• Ability to manage marketing execution from planning to final delivery
• Experience coordinating cross-functional teams across content, design, ads, development, and management
• Strong understanding of brand positioning, messaging, audience psychology, and conversion-focused communication
• Familiarity with marketing metrics such as CAC, CPL, CTR, CPC, CVR, ROAS, and lead quality
• Ability to analyze data and turn insights into practical next steps
• Strong ownership, organization, follow-up, and execution discipline
• Comfortable working remotely in a fast-moving startup environment

 
Nice to Have

• Experience with SaaS, AI products, software services, B2B marketing, e-commerce, marketplaces, or footwear/fashion
• Familiarity with GA4, Google Search Console, Google Ads, Meta Ads, Looker Studio, Notion, Trello, Jira, ClickUp, or similar tools
• Experience with product launches, lead generation funnels, landing page optimization, or growth experiments
• Basic understanding of SEO, CRO, analytics, and marketing automation
• Experience working with creative, AI content, or technical teams

 
What We Are Looking For

You are a strong fit if you:

• Think like a product manager, but execute like a startup operator
• Can manage people while still doing hands-on groundwork
• Can turn vague business goals into clear marketing actions
• Understand content, ads, funnels, landing pages, and performance metrics
• Know how to follow up, fix bottlenecks, and close execution loops
• Care about measurable results, not just activity

 
Work Type: Fully Remote | Full-Time