We are seeking a passionate and creative Digital Marketing Specialist to join our marketing team. In this role, you will assist in developing and executing digital marketing strategies to promote our free-to-play mobile games. You will work closely with the marketing team to create engaging content, manage social media channels, and support user acquisition and retention efforts. This is an exciting opportunity to grow in the gaming industry while contributing to the success of our games.


Job Requirements:

• 1+ years of hands-on experience as a Digital Marketing Specialist or similar role.
• Candidates with work experience in game studios and similar companies are preferred.
• Familiar with paid advertising, App store optimization, social media marketing, and content marketing.
• Familiar with using digital marketing tools and ad networks
• Passionate for mobile games and the gaming industry.
• Highly motivated and welcome to new challenges

Key Responsibilities:

• Launch and monitor UA campaigns based on provided strategies.
• Utilize digital analytics tools to track and analyze the performance of various marketing campaigns.
• Generate regular reports on key performance indicators (KPIs) and provide insights for continuous improvement.
• Conduct market research to understand target audiences and competitor activities.
• Implement current ASO strategies through keyword optimization, asset updates, and localization to boost app visibility and downloads."

Helpful skills:


Have a proactive mindset and a passion for understanding consumer behavior and market Dynamics.