At Bugloos , we’re always looking to strengthen the organization by adding the best available people to our staff. We’re seeking an Copywriter with a strong focus on B2B Marketing in the context of software solutions, to join our dynamic Marketing team.
Soft skills:
- Proactive Personality
- Strategic Adaptability : The ability to pivot messaging between different regional labels
- Accountability & Ownership
- Collaborative Mindset
- Detail-oriented and organized
- Growth Mindset
- Time management and prioritization
Responsibilities:
- Multi-Regional Content Development: Create targeted marketing assets to support international expansion.
- Product Marketing Execution: Develop and implement complete marketing strategies for internal products, including landing pages, demo scripts, and user-acquisition funnel copy.
- Lead Generation Support: Write high-converting copy for LinkedIn outbound campaigns and SEO-optimized blogs to populate the sales pipeline.
- Case Study & Social Proof Creation: Interview project teams and clients to produce technical case studies and white papers that highlight our expertise in Laravel, Symfony, and React
- AI-Driven Content Management: Use and oversee AI tools for automated content creation (social media, blogs) while maintaining strict quality control to ensure brand integrity
Required skills:
- Advanced SEO & Technical Writing: Proficiency in technical SEO strategy, including keyword research and content mapping.
- B2B Content Strategy: Experience in building multi-channel marketing funnels specifically for IT services, focusing on digital transformation and process automation.
- AI Content Orchestration: Proven ability to use AI-driven tools for content creation and lead scoring to increase departmental efficiency.
- Cross-Platform Copywriting: Expertise in writing across diverse formats, including LinkedIn (both English and Farsi), technical blogs, landing pages, and PR interviews.
- Data Analysis & KPI Reporting: Ability to interpret campaign performance data from unified dashboards and adjust messaging based on measurable outcomes
Optional Skills
- Product Marketing Management (PMM): Experience in "spin-off" strategies or treating internal products as semi-independent business units.
- Community Management: Experience in launching or managing podcasts or professional communities (e.g., Rishe) to attract top talent and partners.
- Basic UI/UX Principles: Understanding of how copy interacts with design to improve End User Usability (UX) Scores on product landing pages
- Agentic AI & Workflow Automation: Ability to design and prompt AI Agents to automate repetitive research or content distribution tasks.