The position is full-time and on-site. Our office is located in Parand.
If commuting to our office is not feasible for you, please do not submit your resume.

We are expanding our marketing team and looking for a Google Ads specialist who is not just a platform operator, but someone who understands marketing strategy, data, funnels, customer behavior, and business results.

 
Who We Are Looking For
We are looking for someone who sees Google Ads as more than an advertising dashboard.

The right person understands that Google Ads is part of a bigger system: search intent, landing pages, messaging, conversion rate, sales follow-up, analytics, and business growth.

This role is for someone who can take ownership of a campaign from strategy to execution and optimization.

You should be able to:

• Understand the market, customer, and campaign objective
• Design the right campaign structure
• Build smart keyword and ad group strategies
• Write ads that attract qualified clicks, not just any clicks
• Analyze landing pages and conversion performance
• Manage budgets responsibly
• Reduce wasted spend
• Report results clearly to managers or clients
• Prove campaign success with data, not opinions

 
Key Responsibilities

• Design and manage Google Ads campaigns for different types of businesses
• Build campaign structures for Search, Display, Performance Max, Remarketing, and, when needed, YouTube
• Conduct keyword research based on user intent
• Create well-structured ad groups, keyword match types, negative keyword lists, and bidding strategies
• Write effective ad copy focused on qualified traffic and conversions
• Manage budgets, CPC, CPA, conversion rate, and lead quality
• Analyze search terms and remove low-quality traffic
• Review landing pages and suggest improvements to increase conversion rates
• Set up and check conversion tracking using Google Analytics, Google Tag Manager, and related tools
• Build clear performance reports, not just raw dashboard exports
• Run A/B tests on ads, keywords, landing pages, and offers
• Work closely with sales, content, web design, and management teams to improve campaign results
• Analyze competitors and identify new advertising opportunities
• Manage campaigns with a return-on-investment mindset, not just a click-generation mindset

Required Skills

• Strong hands-on experience with Google Ads
• Real experience managing Search campaigns
• Ability to research keywords and understand search intent
• Ability to design campaign structures for different products and services
• Strong understanding of match types, negative keywords, ad assets, and Quality Score
• Practical knowledge of conversion tracking
• Familiarity with Google Tag Manager and Google Analytics
• Ability to analyze data and make decisions based on numbers
• Ability to write effective ad copy
• Understanding of funnels, conversion rate, customer acquisition cost, and lead quality
• Ability to prepare clear and useful reports for managers or clients
• High attention to detail when managing budgets
• A testing, learning, and optimization mindset

 
What Matters to Us
We are looking for someone who:

• Thinks, not just executes
• Generates results, not just clicks
• Provides analysis and suggestions, not just reports
• Looks beyond the Google Ads panel and understands sales, landing pages, and user behavior
• Investigates problems instead of making excuses
• Can design different strategies for different businesses
• Treats advertising budgets with care
• Makes decisions based on data, not guesswork
• Understands the realities of the Iranian market, customer behavior, competition, and business constraints

Nice to Have

• Experience running campaigns for B2B services or online services
• Experience working with Iranian businesses
• Basic understanding of SEO and website funnels
• Ability to analyze landing pages and suggest UX improvements
• Experience building dashboards in Looker Studio
• Familiarity with performance marketing concepts such as CAC, ROAS, LTV, and funnel optimization
• Experience working with CRM data and lead-quality analysis
• Ability to use AI tools for research, analysis, and campaign ideation

 
This Role Is Not a Good Fit If You
Please do not apply if:

• You only know how to turn campaigns on and off
• You are not comfortable with serious data analysis and reporting
• You only want to follow instructions and do not suggest improvements
• You cannot take responsibility for campaign performance
• You do not enjoy testing, optimizing, and improving continuously
• Your only explanation for poor results is “low budget” or “bad market conditions”
• You do not understand sales, leads, conversion rates, or return on investment

 
Expected Outcomes
After joining the team, you should be able to answer these questions for every campaign:

• What is the real goal of this campaign?
• What is the customer searching for?
• Which keywords are profitable and which ones are wasting budget?
• Why are some leads not converting into sales?
• Which landing page performs better?
• What is the real cost of acquiring a customer?
• What should we change next week to improve results?