About the Role
Useravaa is hiring a Senior Marketing Manager to support brand growth, user acquisition, content strategy, and marketing communication.

The ideal candidate should be able to plan and execute marketing initiatives, manage acquisition channels, develop clear messaging, and collaborate with cross-functional teams to improve growth and user engagement.


 
Responsibilities
Design and execute marketing and growth initiatives
Manage user acquisition campaigns across channels such as social media, LinkedIn, professional communities, and content partnerships
Develop marketing messages for different user segments
Support the creation and management of experience-led content
Improve the user journey from initial awareness to interest, profile engagement, or session request
Analyze campaign performance and report on key results
Collaborate with the product team to improve user experience, profiles, messaging, and CTAs
Identify and attract relevant professionals to join the Useravaa network
Support lead quality, conversion rate, and user engagement improvement
 
Requirements
At least 4 years of experience in marketing, growth, brand, content, or campaign management
Hands-on experience in planning and executing digital marketing campaigns
Familiarity with funnel, conversion, positioning, and growth marketing concepts
Strong ability to write clear, human, and non-salesy marketing messages
Ability to analyze campaign performance and user behavior
Experience working with social media, LinkedIn, and professional communities
Strong ownership, execution mindset, and cross-functional collaboration skills
 
Nice to Have
Experience with marketplaces, B2C platforms, career-related products, or community-driven products
Experience in brand development and growth channel expansion
Experience in attracting, activating, or managing communities of users or professionals
Familiarity with experience-led, interview-based, or trust-building content
 
During the hiring process, if your professional experience is relevant to the needs of Useravaa users, we may also discuss the possibility of creating an experience-led profile for you on Useravaa, with your consent.