Key Responsibilities

• Develop, execute, and manage a comprehensive SEO strategy including Technical SEO, On-Page SEO, Off-Page SEO, and Local SEO to drive qualified organic traffic and improve conversion rates.
• Optimize website structure and URL architecture while preventing issues such as duplicate content and crawl budget waste.
• Continuously improve Core Web Vitals (especially INP and LCP) in collaboration with the technical and development teams.
• Conduct keyword research, analysis, and prioritization with a strong focus on intent-based keywords across both B2B and B2C markets.
• Develop an E-E-A-T-based content strategy and oversee the production of blog content and service pages.
• Manage and execute Local SEO strategies including Google Business Profile optimization and creation of location-based landing pages for target markets.
• Design and implement white-hat link building and digital PR campaigns with a focus on authoritative sources and the Canadian market.
• Analyze website performance, competitors, and market trends, and deliver KPI-driven reports to the Digital Marketing Manager.
• Continuously monitor data and provide actionable insights to improve organic rankings and performance.
• Conduct in-depth competitor analysis and research.
• Strong understanding of GEO (Geolocation-based search and targeting concepts).

Required Skills & Qualifications

• Minimum 5 years of professional SEO experience (experience in e-commerce, marketplaces, or large-scale platforms is a strong plus).
• Strong proficiency in Google Search Console, GA4, Ahrefs, SEMrush, Moz, and Screaming Frog.
• Solid technical knowledge of website architecture, schema markup (Product, FAQ), redirects, and HTTP status codes.
• Basic understanding of HTML/CSS and how JavaScript interacts with search engines.
• Strong analytical skills with the ability to turn data into actionable strategies (data-to-strategy thinking).
• Problem-solving mindset with the ability to troubleshoot complex SEO challenges.
• Familiarity with the Canadian market and understanding of B2B and B2C user behavior across different provinces is a plus.
• Strong communication skills for effective collaboration with content, design, and technical teams.

Why Join Chortkeh?

• Flexible working hours.
• Diverse local and international projects.
• Clear, merit-based career growth path.
• Access to fully professional and licensed SEO and marketing tools.
• Performance-based bonuses and incentives.
• Professional, dynamic, and friendly work environment.
• Opportunities for continuous learning and growth alongside an experienced team.