Role Overview

The Franchise Acquisition & Success Manager manages the entire lifecycle of franchise partnerships, from acquisition to onboarding, retention, and performance management. This role focuses on B2B sales, partner activation, and long-term success, similar to Partner Acquisition and Customer Success in global SaaS models. The position also involves leading a small team to scale franchise acquisition and partner success efficiently.

Key Responsibilities

Franchise Acquisition & Sales

• Own the acquisition pipeline, from lead generation to contract signing
• Collaborate with the Sales team to generate and qualify leads
• Lead franchise sales meetings, negotiations, and commercial discussions

Contracting & Internal Alignment

• Coordinate with Legal and Finance to finalize agreements
• Ensure all prerequisites are met before onboarding
• Serve as the primary liaison during the closing phase

Franchise Onboarding & Launch

• Coordinate with Operations to onboard and activate new franchise partners
• Ensure operational readiness for a smooth launch

Franchise Success & Retention

• Lead post-launch partner relationship and issue resolution
• Drive engagement, retention, and operational stability
• Monitor performance and address risks before escalation

Performance & Compliance Management

• Monitor franchise performance against KPIs
• Drive corrective actions with underperforming partners
• Collaborate with Operations to improve franchise quality

Team Building & Management

• Build and scale a high-performing team
• Set goals, KPIs, and priorities
• Coach team members on sales and performance management

Key Performance Indicators (KPIs)

• Number and quality of franchises acquired
• Lead-to-active franchise conversion rate
• Time to activation (Go-Live)
• Retention and churn rate
• Compliance with standards
• Franchise partner satisfaction
• Team performance and productivity

Required Qualifications

Experience

• Minimum of 3 years of experience in vendor management, business development, or franchise operations
• Strong understanding of operations and commercial functions, with experience in managing vendor relationships
• Knowledge of product categories and brand management is a plus
• Excellent negotiation and communication skills
• Strong interpersonal skills and the ability to build relationships with various stakeholders
• Previous experience in E-Commerce or Q-Commerce industry
• Familiarity with franchise contracts and legal requirements