Market Strategy Analyst

● Role Mission: 

The Market Strategy Analyst is responsible for providing external market intelligence and strategic insight to support company decisions.


This role analyzes: 

-  Market size and growth

-  Customer and merchant trends

-  Competitor behavior

-  Macro environment

-  Regulatory developments

-  Strategic opportunities and risks


The role must answer: 

What is happening outside the company that should influence our strategy, product focus, segment priorities, and growth decisions?

 
●      Role Purpose: 

This role ensures management has a clear external view of the environment in which the business operates.

 
It helps management understand: 

-  Which markets and segments are attractive

-  Which competitors are changing the game

-  Which products or models are emerging

-  Which macro conditions may hurt or help the business

-  Which strategic opportunities should be prioritized

-  Which risks require early response


●      Key Responsibilities 


1.  Market Intelligence

2.  Competitor Analysis

3.  Macro and Regulatory Monitoring

4.  Opportunity Sizing

5.  Strategic Recommendations

6.  Scenario Support

7.  Input to Management Pack and Strategy Review

 

●      Required Skills and Competencies 


●      Technical / Analytical Skills 

-  Strong market research ability

-  Structured strategic analysis

-  Business modeling

-  Competitive intelligence

-  Desk research and synthesis

-  Strong presentation writing


● Business Competencies 

-  Strategic thinking

-  Market sizing

-  Competitor interpretation

-  Strong business judgment

-  Ability to work with incomplete information

-  Ability to turn external trends into internal actions


● Preferred Experience 

-  3–6 years in strategy, market research, competitor intelligence, business strategy, or consulting

-  Experience in fintech, financial services, lending, BNPL, or digital consumer businesses preferred

-  Strong writing and presentation capability required