At Keepa, we are looking for a Marketing Manager to lead and develop our marketing activities, including brand management, campaigns, digital marketing, and customer acquisition initiatives. This role will play a key part in driving business growth and market expansion through the development and execution of impactful marketing strategies.

Responsibilities:

Marketing Strategy Leadership

• Develop and execute marketing strategies aligned with business objectives.
• Design annual and quarterly marketing plans.
• Define investment priorities across marketing channels.
• Manage and optimize the marketing budget.
• Identify market growth opportunities.
• Monitor and analyze market trends and competitor activities.

Campaign Management

• Design and execute customer acquisition campaigns.
• Oversee the implementation of online and offline marketing campaigns.
• Manage the organization's campaign calendar.
• Continuously monitor campaign performance.
• Optimize campaign effectiveness and ROI.
• Lead the launch of new products and services.

Customer Acquisition Management

• Develop customer acquisition channels for both corporate and merchant segments.
• Increase wallet adoption and conversion rates.
• Reduce Customer Acquisition Cost (CAC).
• Improve the volume and quality of generated leads.

Brand & Communications Management

• Strengthen and expand the brand's market position.
• Ensure consistency of the brand's visual and verbal identity.
• Manage public relations initiatives.
• Oversee corporate communications across media channels.
• Increase brand awareness and visibility.

Digital Marketing Management

• Monitor the performance of digital marketing channels.
• Manage online advertising campaigns.
• Lead SEO and content marketing initiatives.
• Oversee social media strategy and execution.
• Analyze channel performance and effectiveness.
• Optimize budget allocation across digital channels.

Data Analysis & Optimization

• Analyze customer and user behavior.
• Evaluate campaign performance and marketing effectiveness.
• Design and maintain management dashboards.
• Drive data-informed decision-making.
• Define, track, and report on marketing KPIs.
• Provide continuous improvement recommendations.

Qualifications:

• Minimum 7 years of professional experience in Marketing, Digital Marketing, Brand Management, or related fields.
• Minimum 3 years of experience leading and managing teams.
• Proven experience in designing and executing integrated marketing campaigns (online and offline).
• Strong expertise in marketing analytics and campaign performance measurement.
• Experience managing and optimizing marketing budgets.
• Ability to analyze markets, competitors, and identify growth opportunities.
• Strong strategic thinking and business acumen.
• Data-driven decision-making and analytical mindset.
• Excellent planning, prioritization, and resource management skills.
• Ability to manage multiple projects and campaigns simultaneously.
• Results-oriented with a strong focus on achieving business objectives.
• Proven ability to lead, develop, and motivate team members.
• Experience in technology, fintech, lending technology (LendTech), e-commerce, or other digital businesses is considered a strong advantage.