About the Role

We are seeking a creative, strategic, and versatile Social Media & Content Specialist to bridge the gap between compelling copywriting and data-driven social media strategy.

If you are a self-starter with a deep sense of ownership, someone who thrives on taking total accountability for their work, and possesses the resilience to turn creative challenges into growth opportunities, we want you on our team. The ideal candidate is curious, exceptionally detail-oriented, and passionate about creating content that drives both audience engagement and measurable business impact.

Key Responsibilities

1. Content Strategy & Channel Management:

• Build, maintain, and execute a strategic content calendar for Instagram, Telegram, and other primary digital channels aligned with business goals and clear KPIs.
• Monitor industry trends, competitor moves, and audience behavior to identify new content opportunities and improve engagement.
• Execute organic growth tactics, including content series, community engagement, collaborative campaigns, and UGC initiatives.

2. Copywriting & Creative Storytelling:

• Write high-converting copy, engaging captions, sharp CTAs, and compelling text for marketing campaigns, social media posts, brochures, landing pages, and digital ads.
• Concept, script, and storyboard engaging visual content (Reels, video concepts, and rich media).
• Act as the guardian of the Brand Voice, ensuring absolute stylistic and visual consistency across all touchpoints.

3. Creative Coordination & Project Management:

• Draft clear, actionable creative briefs for design, motion graphics, and video production teams (including internal talent, freelancers, and agencies).
• Manage influencer, content creator, and media partnerships from end to end, including collaboration briefs, budget tracking, and paid social campaigns.
• Maintain a structured content library and deliver finalized assets to the administration team for timely publishing.

4. Analytics, A/B Testing & Reporting:

• Track, analyze, and monitor content performance utilizing platform insights and digital analytics tools.
• Run continuous A/B tests on hooks, captions, and visual formats to optimize audience engagement and conversion rates.
• Translate raw data into actionable recommendations, preparing regular performance reports that highlight key learnings for future strategies.

Requirements

• Experience: 3 to 6 years of proven experience in content marketing, copywriting, and social media management (specifically with a strong track record in Instagram and Telegram).

·       Experience in B2B content marketing or a good understanding of B2B audiences, business communication, and value-driven storytelling is a plus.

·       Copywriting Mastery: Exceptional storytelling, copywriting, and editing skills with the ability to adapt tone of voice flawlessly across different platforms.

• Analytical Growth Mindset: Proficiency with social media analytics tools and the ability to turn raw metrics into growth strategies.
• Project Management: Strong organizational skills with a proven track record of managing multiple campaigns and coordinating with external creators/agencies simultaneously.
• Collaborative Independence: Ability to work independently and take initiative while collaborating effectively with cross-functional teams.

Core Traits We Look For:

• Extreme Ownership: You don't just execute tasks; you own the channels. You actively look for gaps, propose solutions, and treat the brand's growth as your own.
• Accountability & Commitment: You take absolute responsibility for your deadlines, the high quality of your output, and the ultimate performance of your campaigns.
• Resilience & Grit: Content landscapes and algorithms change rapidly. You possess the persistence to experiment, learn from setbacks, and keep pushing for results.
• Doesn’t just publish content, but deeply understands why a piece of content should exist and what purpose it serves.
• Has the curiosity and drive to learn, experiment, and continuously improve themselves and the brand.