We are looking for a Growth & Acquisition Specialist to drive acquisition and lead generation initiatives through digital marketing, performance campaigns, partnerships, and growth experiments. This role is responsible for generating qualified leads, improving acquisition funnel performance, optimizing conversion rates, and supporting sustainable network growth.


Responsibilities:

• Plan and execute acquisition initiatives across channels.
• Develop and optimize acquisition funnels to improve lead quality and conversion rates.
• Support referral and partnership-based acquisition programs.
• Manage and optimize paid acquisition campaigns across digital channels.
• Monitor campaign performance and optimize budget allocation.
• Improve CPL, CAC and acquisition efficiency metrics.
• Conduct audience targeting, segmentation, and campaign optimization activities.
• Analyze acquisition funnels and identify drop-off points.
• Collaborate with Product and CRM teams to improve conversion performance.
• Design and execute landing page and conversion optimization initiatives.
• Support A/B testing and growth experimentation programs.
• Build dashboards and performance reports.
• Generate actionable insights and growth recommendations.
  
  

Requirements:

• Bachelor's degree in Marketing, Business Administration, Management, or a related field.
• 2–4 years of experience in Performance Marketing, Growth Marketing, or Acquisition Marketing.
• Experience managing paid campaigns across ad networks, Google Ads and similar platforms.
• Strong understanding of acquisition funnels, lead generation, and conversion optimization.
• Experience with A/B testing and growth experimentation.
• Strong analytical mindset and data-driven decision making.

Technical Skills:

• Google Ads
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Looker Studio / Power BI / Tableau
• Attribution & Conversion Tracking
• Landing Page Optimization Tools
• CRM Integration Knowledge