Content Manager

About the Role
Vibe is seeking a Content Manager to lead our brand’s content direction across all marketing touchpoints. This is a strategic and execution-focused role where you will bridge the gap between business objectives and user-facing communication. You will be responsible for defining content strategy, managing workflows, ensuring brand consistency, and leveraging AI to elevate the speed and quality of our content output. Reporting to the Marketing Lead, you will collaborate with cross-functional teams (Marcom, Social, Ops, Creative, Commercial, CRM, and Product) to drive Vibe’s growth.

 
Key Responsibilities:

• Define and maintain Vibe’s overarching content direction and brand tone of voice across all channels.
• Develop clear messaging frameworks for campaigns, services, products, and merchant co-marketing activities.
• Lead content planning, including social media calendars, CRM/SMS sequences, landing pages, POSM, video scripts, and educational initiatives.
• Manage and guide content specialists, copywriters, and social media content workflows.
• Coordinate content priorities, timelines, and feedback loops across multiple teams, ensuring efficient execution in a fast-paced environment.
• Create reusable content templates, writing frameworks, and guidelines to boost consistency and production speed.

2. Execution & Creation

• Write, edit, and review a wide range of outputs: campaign copy, headlines, social captions, SMS, push notifications, landing pages, scripts, and POSM.
• Translate marketing and business briefs into compelling content ideas, communication angles, and user-centric storytelling.
• Collaborate with the Art Director to transform campaign messages into strong visual concepts and creative outputs.
• Work closely with Marketing Operations to support campaign execution and merchant deliverables.
• Translate merchant offers into accurate, user-friendly, and compelling campaign messages, ensuring clarity and differentiation from Vibe’s own offers.

3. Compliance, AI & Quality Control

• Ensure all content is simple, clear, trustworthy, and compliant with brand standards.
• Critically review and control sensitive claims related to credit, installments, discounts, repayment, user eligibility, and merchant terms.
• Transform complex product/financial messages into easy-to-understand content.
• Turn user questions, support insights, and recurring concerns into educational and trust-building content.
• AI Integration: Use AI-powered tools professionally for ideation, drafting, editing, summarization, repurposing, and workflow optimization. Train and guide the team on effective AI usage while maintaining accuracy, brand voice, and legal sensitivity.

 
Required Experience & Skills:

• Proven Experience: Demonstrated track record in content management, copywriting, strategy, or marketing communications, ideally in startups, fintech, retail, or advertising agencies.
• Portfolio: A strong body of work showcasing campaign copy, social content, scripts, landing pages, or CRM/SMS communication.
• Writing & Editing: Excellent command of Persian; ability to adapt tone for different channels (e.g., social vs. landing page vs. CRM) while maintaining hierarchy and clarity.
• AI Proficiency: Hands-on experience with tools like ChatGPT, Claude, Gemini, Notion AI, or Perplexity for production workflows.
• Campaign Expertise: Ability to define content angles, work with creative briefs, and align content with performance goals.
• Collaboration: Experience working effectively with designers, social media managers, marketing operations, commercial, and product teams.
• Analytical & Strategic: Understanding of campaign performance metrics and social media engagement; ability to provide clear, actionable feedback to improve draft quality.

 
Personal Qualities:

• Clear thinker with strong editorial and writing judgment.
• Detail-oriented, accurate, and quality-focused.
• Strategic mindset balanced with a hands-on, execution-focused approach.
• Curious about audience behavior, user questions, and campaign results.
• Comfortable under pressure and meeting tight deadlines.
• Collaborative, team-oriented, and open to iterative feedback.
• Highly organized, responsible, and capable of managing multiple requests simultaneously.

 
Nice to Have (Preferred Background):

• Experience in fintech, banking, insurance, BNPL, or payment services.
• Experience in lifecycle marketing (CRM/SMS) or retail/merchant co-marketing.
• Experience with UX writing, conversion-focused landing pages, or product marketing.
• Familiarity with video/voice-over scripting and community-driven content strategies.

 
Expected Outputs:

• Comprehensive content directions and messaging frameworks.
• High-converting campaign copy, CRM/SMS content, and social media assets.
• Accurate and compliant merchant co-marketing materials.
• Effective video scripts, voice-over scripts, and landing page content.
• Reusable content templates, frameworks, and brand guidelines.
• Faster production workflows achieved through strategic AI implementation.
• Clear, consistent, and trust-building communication across all Vibe channels.

 
About Vibe
Vibe is building a new generation of lendtech services, combining intelligent credit assessment with a simple installment-based purchasing experience for customers and merchants. By leveraging technology and data, we create scalable solutions that make access to credit and installment shopping faster and more seamless. We believe continuous learning, collaboration, and team growth are the foundation of innovation.