Content Specialist

About the Role
We are looking for a Content Specialist to join the Marketing team at Vibe. This role focuses on producing clear, simple, trustworthy, and execution-ready content across marketing campaigns, social media, CRM/SMS, merchant co-marketing campaigns, landing pages, POSM, scripts, and other marketing communications.
The Content Specialist translates marketing briefs, campaign messages, and product information into user-friendly content aligned with Vibe’s tone of voice. The role requires strong writing and editing skills, attention to detail, the ability to work under tight deadlines, and practical experience using AI-powered tools to improve ideation, drafting, editing, and content production efficiency.
This role reports to the Content Manager / Marcom Manager and collaborates closely with Social Media, Art Direction, Design, Marketing Operations, Commercial, and CRM teams.

Key Responsibilities:

• Write and edit clear, simple, and trustworthy content for marketing campaigns, social media, CRM/SMS, landing pages, POSM materials, and merchant co‑marketing campaigns.
• Produce captions, headlines, campaign copy, CTAs, scripts, voice‑over texts, and educational content.
• Translate campaign briefs, product information, and merchant offers into user‑friendly messages aligned with Vibe’s tone of voice.
• Create platform‑specific social media content (posts, stories, reels, carousels) and support social content calendars.
• Collaborate with Content Manager, Art Director, designers, Social Media, Marketing Operations, Commercial, and CRM teams to align messaging with campaigns and visuals.
• Review and edit content for clarity, accuracy, tone, grammar, and consistency, and repurpose long‑form content into short‑form formats.
• Use AI tools for ideation, draft generation, editing, copy variations, and content workflow optimization.

Required Experience & Skills:

• Experience in content writing, copywriting, social media content, campaign content, or marketing communications.
• Strong portfolio including campaign copy, captions, scripts, CRM/SMS messages, landing pages, or social content.
• Excellent Persian writing, editing, and grammar skills, with the ability to adapt tone across channels.
• Ability to simplify product, service, or financial concepts into clear and trustworthy communication.
• Understanding of content structure, CTA writing, and multi‑channel content adaptation.
• Experience working with campaign briefs, brand tone guidelines, and cross‑functional teams.
• Practical experience using AI tools (e.g., ChatGPT, Claude, Gemini, Notion AI, Canva AI) to support content production.

Personal Qualities:

• Detail‑oriented, organized, and reliable.
• Strong communication and writing judgment.
• Proactive, collaborative, and open to feedback.
• Comfortable working in fast‑paced, deadline‑driven environments.
• Curious about audience behavior, content performance, and new AI tools.
• Able to balance speed, clarity, and quality in daily content production.

Nice to Have (Preferred Background):

• Experience in fintech, banking, BNPL, payments, insurance, retail, or campaign‑driven brands.
• Experience writing CRM, SMS, lifecycle marketing content, or merchant co‑marketing campaigns.
• Experience with social media content calendars, video scripts, or educational content.
• Familiarity with landing pages, UX writing, or product communication.
• Basic understanding of social media metrics or campaign performance.

Expected Outputs

• Campaign copy, captions, headlines, and short‑form marketing content.
• Social media content for posts, stories, reels, and carousels.
• CRM and SMS messages with clear CTAs.
• Merchant co‑marketing communication and POSM copy.
• Landing page sections, FAQs, scripts, and educational content.
• Content variations and reusable writing templates or frameworks.
• Faster and more efficient content production through AI‑assisted workflows.

About Vibe
Vibe is building a new generation of lendtech services, combining intelligent credit assessment with a seamless installment‑based purchasing experience for both customers and merchants.
By leveraging technology and data, we create scalable solutions that make access to credit and installment shopping simpler, faster, and more accessible. At Vibe, we believe continuous learning, collaboration, and team growth drive innovation and long‑term development.