The Campaign Specialist is responsible for the execution, coordination, and optimization of marketing campaigns, promotional activities, and seller engagement programs. This role plays a key part in implementing campaign plans, managing campaign operations, supporting seller acquisition and activation initiatives, and operating the Seller Club and loyalty programs.

Responsibilities:

• Execute marketing and commercial campaigns across digital and offline channels with internal stakeholders and external partners
• Manage and monitor campaign timelines, execution checklists, and operational requirements
• Coordinate campaign assets, communication materials, landing pages, and operational requirements
• Execute promotional activities including discounts, rewards, cashback offers, referral programs, and incentive schemes
• Track promotion performance and identify opportunities for improvement
• Operate and develop Seller Club initiatives to increase seller engagement and retention
• Manage loyalty program activities including points, rewards, tiers, challenges, and engagement campaigns, and monitor seller participation and engagement metrics
• Support the design and execution of seller engagement journeys and communication plans
• Analyze campaign results and prepare regular performance reports and campaign summaries
• Collaborate with Marketing, Commercial, Product, Operations, and Data teams to support campaign execution
• Ensure alignment between campaign objectives and business priorities
• Support testing, optimization, and continuous improvement initiatives

Requirements:

• Bachelor's degree in Marketing, Business Administration, Management, or a related field
• 3+ years of experience in Campaign Management, CRM, Loyalty Programs, Marketing Operations, or a related role
• Analytical mindset with the ability to interpret data and generate insights, and advanced proficiency in Microsoft Excel
• Experience with CRM platforms and customer engagement tools
• Experience with Marketing Automation and Customer Journey Management platforms
• Experience with BI and reporting tools
• Experience with Google Analytics (GA4), Google Tag Manager (GTM), and Data Studio
• Experience with segmentation, A/B testing, campaign performance measurement, and reporting