We are looking for a CRM & Marketing Automation Manager to lead our customer and seller lifecycle communications, marketing automation initiatives, and CRM performance optimization efforts.

Responsibilities:

• Own CRM and lifecycle marketing strategy across customer and seller journeys
• Design and optimize onboarding, activation, engagement, retention, and reactivation programs
• Develop customer segmentation strategies based on behavioral and transactional data
• Increase activation and engagement rates through personalized communication plans
• Design, implement, and optimize automated customer journeys and workflows
• Manage marketing automation platforms and CRM systems
• Create trigger-based campaigns based on customer behavior and lifecycle stage
• Ensure accurate customer data flow and automation execution across systems
• Identify drop-off points across CRM touchpoints and lifecycle stages
• Improve lead-to-customer and seller activation conversion rates through targeted communications
• Collaborate with product and growth teams to optimize onboarding and conversion experiences
• Support experimentation initiatives including A/B testing of CRM journeys, messaging, and offers
• Build dashboards and reports to measure campaign effectiveness
• Analyze customer behavior and campaign performance to generate actionable insights
• Work with analytics teams to improve audience targeting and lead scoring models
• Partner with Acquisition, Product, Sales, and Data teams to ensure seamless customer journeys
• Support business growth initiatives through CRM-driven engagement programs
• Align lifecycle communications with broader marketing and commercial objectives
• Coordinate campaign execution and automation operations
• Ensure best practices in lifecycle marketing and customer communication

Requirements:

• Bachelor's degree in Marketing, Business Administration, Management, or a related field
• 3+ years of experience in CRM, Lifecycle Marketing, Marketing Automation, or Growth Marketing
• Hands-on experience with CRM and marketing automation platforms
• Strong understanding of customer lifecycle management and segmentation
• Experience with A/B testing and campaign optimization
• Strong analytical skills and familiarity with BI tools
• Experience with GA4 and Google Tag Manager
• Excellent project management and cross-functional collaboration skills