Responsibilities:

• Campaign Execution & Operations: Assist in building, scheduling, and deploying push, SMS, and other campaigns.
• Set up customer journeys, automations, and triggered communications.
• Performance Tracking & Reporting: Monitor campaign KPIs (open rates, CTR, conversions, retention, churn).
• Prepare weekly/monthly CRM performance reports.
• Identify opportunities to optimize campaigns based on data insights.
• Content & Personalization: Coordinate with content/design teams to prepare assets for campaigns.
• Ensure correct implementation of personalization tokens and dynamic content.
• Tool & Platform Management: Operate CRM and marketing automation tools (WebEngage, internal CRM tools).
• Maintain customer lists, attributes, tags, and data hygiene.
• Cross-Functional Collaboration: Work closely with product, marketing, data, and other teams to support CRM initiatives.
• Support A/B testing and experiment setup.

Requirements:

• 0–2 years of experience in CRM, eCRM, digital marketing, marketing automation, or a related field.
• Basic understanding of CRM, eCRM, performance marketing, customer lifecycle, retention, and segmentation concepts.
• Strong analytical mindset with the ability to interpret customer behavior and campaign performance.
• Proficiency in Microsoft Excel or Google Sheets.
• Experience working with analytical dashboards such as Power BI.
• Good understanding of CRM and retention KPIs, including Retention Rate, Conversion Rate, CTR, DAU, MAU, Churn, LTV, Cohort Analysis, and Active Users.
• Proficiency in SQL for data extraction and analysis.
• Basic knowledge of Python for data analysis is a plus.
• Experience with A/B testing and experiment design.
• Familiarity with CRM and marketing automation platforms (e.g., WebEngage or similar tools).
• Knowledge of data analysis tools and customer segmentation techniques.
• Experience in e-commerce, FMCG, or a startup environment is a plus.