Key Responsibilities

• Develop and execute annual marketing plans for assigned OTC products in line with the company’s business strategy and brand objectives.
• Collect, analyze, and interpret market, competitor, consumer, pharmacy, and sales data to support long-term product and marketing strategies.
• Define product positioning, key messages, target segments, and communication priorities for physicians, pharmacies, sales teams, distributors, and consumers.
• Coordinate with advertising agencies and external partners to develop marketing materials, campaigns, POS materials, digital assets, and promotional tools.
• Work closely with the Sales team to ensure proper implementation of marketing plans, campaigns, product launches, and commercial initiatives.
• Collaborate with the Medical team to develop accurate, compliant, and scientifically sound content for healthcare professionals, pharmacy teams, sales representatives, and consumers.
• Plan and support product training sessions for sales teams, distribution teams, pharmacy teams, and relevant internal stakeholders.
• Monitor product performance, campaign effectiveness, market share, sales trends, and customer feedback on a continuous basis.
• Prepare product-related documentation, business cases, project reports, market analysis, and supporting materials for management decision-making.
• Evaluate marketing projects and ensure that initiatives are reviewed, measured, and optimized during and after execution.
• Build awareness and shape the desired brand image among physicians, pharmacies, consumers, and other key stakeholders.
• Design and execute marketing campaigns that increase synergy between sales and marketing activities.
• Gather feedback from customers, users, sales teams, pharmacies, and market stakeholders to identify improvement opportunities.
• Ensure that product plans and marketing activities are aligned with business goals, brand strategy, compliance requirements, and expected quality standards.
• Act as a key communication bridge between Marketing, Sales, Medical, Distribution, Regulatory, Supply Chain, and external partners.
• Manage stakeholder expectations and clearly communicate product strategy, priorities, and action plans across teams.