We are seeking a qualified Digital Marketing Specialist to manage and execute our end-to-end digital marketing activities. The selected candidate will be responsible for planning, developing, implementing, and optimizing all aspects of our digital presence and marketing initiatives.

Important Notice
This position is intended for an individual candidate only. We are not seeking proposals or applications from digital marketing agencies, consulting firms, or outsourcing companies. Agency applications will not be considered and will be rejected without review.

Key Responsibilities

Digital Marketing & Campaign Management

• Develop, implement, and manage digital marketing campaigns across various platforms.
• Plan, execute, and monitor social media campaigns to increase brand awareness and engagement.
• Analyze campaign performance and provide recommendations for optimization.

Website Management

• Build, update, and maintain the company website.
• Ensure website content is accurate, up-to-date, and optimized for user experience.
• Coordinate website improvements, landing pages, and lead generation activities.

Social Media Management

• Create, schedule, and publish content across social media platforms.
• Monitor social media trends and recommend new strategies.
• Track and report social media performance metrics.

SEO & Content Marketing and Copywriting

• Implement Search Engine Optimization strategies to improve website visibility.
• Conduct keyword research and optimize website content.
• Create engaging content for websites, blogs, newsletters, and social media.
• Write clear, compelling, and persuasive copy for websites, campaigns, advertisements, brochures, and other marketing materials.
• Edit, proofread, and refine marketing content to maintain quality, clarity, and consistency across all digital channels.

Graphic Design

• Design marketing materials, including social media posts, banners, and brochures.
• Create visual content aligned with brand guidelines.
• Edit images, videos, and graphics for digital campaigns.

Reporting & Analytics

• Monitor website traffic, social media analytics, and campaign performance.
• Generate reports and provide insights to improve marketing effectiveness.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Graphic Design, Computer Science, or a related field.
• 5+ years of experience in Digital Marketing.
• Experience with website management and content management systems (WordPress preferred).
• Proficiency in graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, and Canva.
• Familiarity with Google Analytics, Google Search Console, and SEO tools.
• Excellent communication and organizational skills.
• Ability to manage multiple projects and meet deadlines.