About SnappPay

SnappPay is the first and leading BNPL provider in Iran, launched in 2020. We leverage financial technologies to reshape Iranians’ experience of consumer credit. Supporting Snapp Group’s mission of enhancing Iranian people’s quality of life through internet services, SnappPay’s mission is to bring financial freedom to all Iranians by providing better, smarter, and more efficient solutions for payment and shopping.

About the Role

As a Senior Marketing Specialist at SnappPay, you will drive the growth of our Offline Payment and Store-In Experience services by planning and executing end-to-end marketing initiatives. You will translate business objectives into actionable marketing plans, collaborate with cross-functional teams, and optimize campaigns through data-driven insights to deliver measurable business impact.

Responsibilities

• Plan, execute, and optimize integrated marketing campaigns to drive user acquisition, activation, retention, transactions, and GMV growth.
• Develop marketing briefs, execution plans, timelines, KPIs, and campaign roadmaps aligned with business objectives.
• Collaborate with Product, Business, Sales, CRM, Performance Marketing, PR, Social Media, Design, Data, and Commercial teams to deliver seamless campaign execution.
• Lead offline service rollouts across cities and merchant partners while ensuring high-quality campaign execution.
• Monitor campaign performance, customer behavior, and business KPIs to identify insights, optimize the marketing funnel, and recommend improvement actions.
• Manage campaign calendars, project timelines, stakeholder communication, and multiple marketing initiatives simultaneously.
• Prepare performance reports and independently drive projects from planning through execution, analysis, and optimization.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, Industrial Engineering, or a related field.
• 2 years of experience in Marketing, Growth Marketing, Product Marketing, Campaign Management, CRM, or related roles.
• Experience in fintech, e-commerce, retail, trade, or offline marketing is highly preferred.
• Proven experience managing end-to-end marketing campaigns and cross-functional projects.
• Strong analytical skills with the ability to interpret campaign performance and business data.
• Proficiency in Microsoft Excel or Google Sheets; familiarity with CRM channels and digital marketing platforms is a plus.
• Excellent project management, communication, stakeholder management, and problem-solving skills.
• Ability to work independently, prioritize multiple initiatives, and take ownership in a fast-paced environment.
• Familiarity with financial services or payment products is a plus.