Role Summary:

At Smartech, we are looking for a Performance Growth Lead; a senior, data-driven, and commercially minded professional who can take ownership of growth, performance, and profitability across our Performance Marketing and AdTech business.

This role goes beyond day-to-day campaign execution. The Growth Lead will be responsible for validating data, analyzing business performance, monitoring PC1, designing advertising solutions, working with key clients, and mentoring Campaign Managers as a senior individual contributor.

Responsibilities

• Analyze campaign and business performance based on Revenue, Orders, CTR, CR, CPO, CPA, ROI, ROAS, Margin, and PC1
• Validate the accuracy of campaign, revenue, cost, order, and conversion data
• Work independently with Metabase to analyze data, validate reports, and extract actionable insights
• Monitor profitability and identify risks or opportunities affecting PC1 and Margin
• Participate in client meetings and design Performance Marketing and advertising packages based on client objectives, budget, audience, and expected outcomes
• Identify opportunities for upselling, cross-selling, retention, and revenue growth
• Support and mentor Campaign Managers in complex analytical, operational, and performance-related challenges
• Use AI tools for analysis, research, reporting, scenario development, and productivity improvement

Requirements

• Minimum 4 years of experience in Performance Marketing, Growth, Digital Advertising, Campaign Management, or AdTech
• Strong understanding of the digital advertising ecosystem and performance metrics
• Advanced ability to work with Metabase and analyze data independently
• Strong understanding of Revenue, Cost, Margin, PC1, and Unit Economics
• Experience in designing Media Plans, advertising solutions, or commercial packages
• Strong communication, presentation, and client-management skills
• Strong problem-solving skills, attention to detail, and ownership over business outcomes
• Proficiency in Excel or Google Sheets

Nice to Have

• Familiarity with SQL
• Experience in an AdTech company, advertising network, digital agency, or marketplace
• Experience in pricing, packaging, forecasting, and financial analysis

Who We Are Looking For

We are looking for someone who can move comfortably between data, business, clients, and technology; someone who can ensure data accuracy, protect profitability, design scalable advertising solutions, and take ownership of sustainable growth across Smartech’s Performance Marketing business.