As a Campaign Manager in Digipay, you will be responsible for creating and executing marketing campaigns from start to finish. This involves managing budgets, analyzing performance, collaborating with internal teams, and targeting key audiences to increase brand awareness and drive lead generation. You must be able to make data-driven decisions and constantly stay up-to-date with industry trends and best practices to optimize future campaigns.

Responsibilities:

• Develop and execute end-to-end marketing campaigns to meet business objectives and targets
• Manage and allocate marketing budget effectively to achieve maximum ROI
• Analyze campaign performance and make data-driven decisions to optimize future campaigns
• Collaborate with internal teams, including Brand, Growth, Commercial, and other relevant teams, to ensure alignment and consistency of messaging
• Identify and target key audiences to increase brand awareness and drive lead generation
• Track and report on KPIs and metrics to stakeholders
• Stay up-to-date with industry trends and best practices to continuously improve campaign performance

Requirements:

• 1 year in campaign management
• Proven success in developing ROI-positive campaigns
• Experience in managing large budgets
• Ability to create and manage project timelines
• Understanding of campaign performance metrics
• Experience with market research and data analysis
• Strong communication skills
• Ability to manage multiple campaigns simultaneously
• Comfortable working in a fast-paced environment
• Familiarity with advertising regulations and compliance