Campaign Senior Specialist

About the Role
We are looking for a results-driven Senior Campaign Specialist to lead the planning, execution, and optimization of high-impact marketing campaigns in a fast-paced eCommerce environment. The ideal candidate has a proven track record of owning end-to-end 360° campaigns, collaborating across multiple functions, and delivering measurable business outcomes through data-driven decision-making.

Key Responsibilities

• Lead end-to-end planning, execution, optimization, and reporting of integrated marketing campaigns.
• Own and execute 360° marketing campaigns across multiple channels, including ECRM, Paid Media, Social Media, Performance Marketing, Influencer Marketing, PR, On-site Merchandising, and Offline Media.
• Collaborate closely with Commercial, Category, Creative, Product, BI, and Performance Marketing teams to ensure successful campaign delivery.
• Define campaign objectives, KPIs, timelines, and budgets while monitoring performance and optimizing results.
• Analyze campaign performance, customer behavior, and business metrics to generate actionable insights and recommendations.
• Manage multiple campaigns simultaneously while maintaining high execution quality and meeting tight deadlines.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of hands-on experience in Campaign Management, including significant experience within an eCommerce business.
• Proven experience leading and executing large-scale 360° marketing campaigns with measurable business impact.
• Strong understanding of the eCommerce customer journey, marketing funnel, and omnichannel campaign execution.
• Excellent project management, stakeholder management, and communication skills.
• Strong analytical mindset with experience measuring and optimizing campaign performance.

Preferred Qualifications

• Experience managing major commercial events such as Black Friday or other large-scale promotional campaigns.
• Familiarity with performance marketing and analytics tools.
• Experience working in marketplace or omnichannel retail businesses.