Didar is a leading CRM and sales automation solution in Iran, dedicated to helping businesses grow, manage customer relationships, and streamline their sales processes. As a B2B SaaS company, we are constantly innovating to help our clients sell more.

We are looking for a data-driven Senior Performance Marketing Specialist to join our growth team and help us scale our customer acquisition. As a Senior Performance Marketing Specialist at Didar, you won’t just be managing ads; you will be the architect of our digital growth engine. You will focus on acquiring high-quality leads that our sales team can convert. You will need to understand the nuances of B2B sales cycles, the importance of lead quality, and the art of SaaS growth marketing.

Key Responsibilities

• Strategy & Execution: Own the full-funnel performance marketing strategy (Google Ads, Native/Discovery ads) to drive MQLs (Marketing Qualified Leads) and SQLs.
• Lead Quality Focus: Work closely with the Sales and CRM teams to ensure the leads we generate are high-quality, relevant, and ready for our consultative sales process.
• Campaign Management: Build, manage, and optimize large-scale PPC campaigns, focusing on cost-efficiency (CPL/CAC) and conversion rate optimization (CRO) on landing pages.
• Experimentation: Run a continuous A/B testing program (creative, copy, audience, landing pages) to constantly beat our own benchmarks.
• Analytics & Reporting: Use Google Analytics 4, CRM data, and marketing automation tools to track performance, attribute leads accurately, and provide data-driven insights to leadership.
• Collaboration: Partner with our Content and Design teams to develop high-converting ad creatives and educational landing pages that resonate with business owners and sales managers.
• Budgeting: Manage and optimize our monthly ad spend, ensuring we are hitting our growth targets while maintaining a healthy payback period.

Qualifications

• Experience: 4+ years of hands-on experience in performance marketing.
• Expertise: Deep understanding of Google Ads (Search, Display, YouTube) and native advertising platforms (e.g., Yektanet, Tapsell, etc.) with a track record of managing substantial budgets.
• Data Literacy: You live in numbers. You are proficient in Google Analytics, GTM, and can build clear, actionable reports in Excel or Looker Studio.
• SaaS Mindset: You understand that in B2B SaaS, a “lead” isn’t just a sign-up; it’s a potential long-term partner. You care about lead quality and conversion funnels.
• Soft Skills: Strong analytical thinking, problem-solving abilities, and a “growth hacker” mindset. You aren’t afraid to try new channels if the data justifies it.
• Language: Professional proficiency in English (for platform research and tools) and excellent Persian (for ad copywriting).