همراه مکانیک
همراه مکانیک

Senior Offline Marketing Specialist

Tehran/ Shahrak Gharb
Full Time
Saturday to Wednesday-8 hours
-
Health insurance
201 - 500 employees
Automotive
Iranian company dealing only with Iranian entities
1392
Privately held
توضیحات بیشتر

key Requirements

5 years experience in similar position

Job Description

Company Introduction
As the leading platform for car trading and inspection services in Iran, Hamrah Mechanic is on a path of physical expansion, increasing our direct customer touchpoints. We currently offer a new experience in automotive services through our physical branches. To lead, plan, and effectively execute advertising campaigns in real-world spaces and our physical branches, we are looking for a capable, creative, and motivated colleague to join us as an Offline Marketing Specialist.

Key Responsibilities:
The individual in this position will be responsible for the entire lifecycle of planning, implementing, and evaluating offline campaigns. Primary duties include:
  • Management and Execution of OOH Campaigns: Planning and supervising the display of large-scale urban campaigns (including various OOH structures on highways and main arterial roads).
  • In-Store Marketing Development: Planning and executing advertising campaigns and visual elements within branch environments and surrounding areas to enhance brand presence.
  • Execution of Creative Campaigns (Ambient Advertising): Creating and implementing innovative and interactive advertising solutions in high-traffic physical spaces to increase brand engagement.
  • Supply Chain and Vendor Management: Identifying, evaluating, negotiating, and managing relationships with advertising agencies, printing houses, media executors, and property owners to optimize costs and execution quality.
  • Cross-Functional Coordination: Collaborating closely with performance, brand, and design teams, as well as branch operations, to align offline scenarios with the company’s overall marketing strategy.
  • Quality Control and Field Supervision: Continuous monitoring of the status of campaign displays across the city and branches, resolving potential issues, and ensuring high-quality, standardized final output.
  • Reporting and Effectiveness Analysis: Accurate budgeting for offline projects, tracking campaign evaluation metrics, and providing periodic reports on performance and Return on Investment (ROI).
Requirements and Qualifications:
  • Relevant work experience in offline marketing, out-of-home (OOH) advertising, or event management.
  • Complete mastery of production processes, printing, physical advertising materials, and structure installation.
  • Strong project management skills, ability to multitask, and problem-solving in dynamic environments.
  • Strong communication skills, high negotiation power, and the ability to lead contractors.
  • High attention to execution details and the ability to conduct continuous field visits.
  • Creative thinking in designing interactive customer scenarios in physical contexts.
  • Familiarity with branding principles and Integrated Marketing Communications (IMC).
Benefits:
  • Lunch benefit.
  • Health insurance.
  • Good work-life balance.
  • Challenging work and the ability to make a difference.
  • Professional and career development.

Job Requirements

Gender
Men / Women

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