What You'll Be Doing:

• Lead the design and execution of high-impact visual assets across digital and offline marketing channels
• Transform business objectives and creative briefs into compelling, user-centered visual solutions
• Maintain and elevate Okala's visual identity across all customer touchpoints
• Develop creative concepts and visual directions for campaigns, product launches, seasonal initiatives, and brand communications
• Design engaging assets for websites, landing pages, digital advertising, CRM, email marketing, social media, and other digital platforms
• Collaborate closely with Marketing, Campaign, Product, Content, and other cross-functional teams to deliver creative solutions aligned with business goals
• Leverage AI-powered creative tools for image generation, concept development, creative ideation, and design production to enhance creativity and workflow efficiency
• Review and refine creative outputs while providing constructive feedback to maintain high design standards
• Balance creativity with business objectives, user experience, and conversion-focused design principles
• Prioritize and manage multiple projects while consistently meeting deadlines
• Stay up to date with design trends, AI technologies, and emerging creative tools, proactively introducing new ideas and best practices

What You Bring:

• Bachelor's degree in Graphic Design, Fine Arts, Visual Communication, or a related field
• 5+ years of professional experience in Graphic Design, preferably within e-commerce, FMCG, retail, or digital businesses
• A strong portfolio demonstrating excellence in branding, campaign design, digital marketing, and visual storytelling
• Expert proficiency in Adobe Photoshop and Adobe Illustrator
• Experience with motion graphics software such as Adobe After Effects and familiarity with Cinema 4D or other 3D software
• Proficiency in AI-powered creative tools for image generation, concept development, and design production (e.g., Adobe Firefly, Midjourney, ChatGPT, Runway, or similar platforms)
• Deep understanding of branding, typography, layout, composition, color theory, and visual communication
• Strong knowledge of marketing principles and the ability to create user-centered, conversion-focused designs
• Ability to provide creative direction and maintain high design standards across multiple projects
• Excellent communication, collaboration, presentation, and stakeholder management skills
• Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment
• High attention to detail, creativity, ownership, and problem-solving abilities

Plus:

• Experience mentoring or reviewing the work of other designers
• Experience building or evolving brand guidelines and design systems
• Familiarity with Figma and collaborative design workflows
• Experience creating motion graphics, animation, or video content
• Experience integrating AI into creative workflows
• Experience working in agile, fast-paced environments