About the Role:

Smartech is looking for a data-driven and detail-oriented CRM & Marketing Automation Specialist to join the Customer Success team and help enterprise customers design, execute, and optimize user engagement campaigns and lifecycle marketing scenarios.

This role is ideal for someone with hands-on experience in CRM, Lifecycle Marketing, and Customer Journey design, who can leverage customer data and MarTech tools to help clients improve user engagement, retention, and growth.

The role will work closely with Customer Success and Technical Customer Success teams, helping translate customers’ marketing needs into actionable solutions within the platform.

Key Responsibilities:

• Collaborate with customers to design and execute Marketing Automation scenarios
• Design and optimize Customer Journeys based on business objectives and user behavior
• Create and improve user segments based on customer data and behavioral insights
• Build and manage CRM campaigns across channels such as Push Notifications, SMS, Email, and other communication channels
• Analyze campaign performance and provide actionable insights for improvement
• Help customers improve key metrics such as Retention, Engagement, and Conversion
• Understand customer marketing needs and translate them into executable solutions within the platform
• Work closely with Technical Customer Success to ensure successful implementation and execution
• Prepare campaign performance reports and improvement recommendations
• Document successful use cases and create Marketing Automation best practices

Requirements:

• 1–3 years of experience in CRM, Lifecycle Marketing, Marketing Automation, or Growth Marketing
• Hands-on experience in designing and executing CRM campaigns
• Good understanding of Customer Journey, Segmentation, Retention, and User Engagement concepts
• Ability to analyze campaign data and extract actionable insights
• Interest in working with MarTech tools and learning new platforms
• Strong communication skills and ability to collaborate with customers and internal teams
• Analytical mindset, attention to detail, and problem-solving skills

Nice to Have:

• Experience working with Marketing Automation platforms such as WebEngage, MoEngage, CleverTap, Braze, or similar tools
• Experience in Ecommerce, Marketplace, SaaS, or digital businesses
• Basic knowledge of SQL and data analysis tools
• Experience working directly with enterprise customers