Growth & Business Development Manager (E-commerce)

We are looking for a commercially minded Growth and Business Development Manager with a strong marketing background.

The ideal candidate should understand customer acquisition, performance marketing, brand growth, conversion optimization, and customer behavior, while also being able to identify new revenue opportunities, develop partnerships, and launch new sales channels.

This is not a traditional marketing role focused only on campaigns, content, or advertising. We are looking for someone who can connect marketing activities to revenue, profitability, customer retention, and long-term business growth.

Key Responsibilities

• Identify new growth, revenue, and customer acquisition opportunities
• Develop and execute growth strategies across digital and offline channels
• Analyze customer behavior, conversion funnels, acquisition costs, retention, and lifetime value
• Find new sales channels, partnerships, platforms, and distribution opportunities
• Design and test new campaigns, offers, bundles, referral programs, and promotional models
• Improve website conversion rates and the overall online purchase journey
• Work with performance marketing channels such as paid social, search, affiliate marketing, influencer marketing, and retargeting
• Develop go-to-market strategies for new products, categories, and business lines
• Build partnerships with brands, influencers, media platforms, suppliers, and commercial partners
• Evaluate opportunities based on potential revenue, gross profit, implementation cost, and scalability
• Turn marketing insights into commercial initiatives and executable growth plans
• Coordinate with product, content, design, sales, customer support, technology, and operations teams
• Create dashboards and reports to monitor campaign and business performance
• Continuously test, measure, and optimize growth initiatives

Ideal Candidate

• Strong background in digital marketing, growth marketing, or e-commerce marketing
• Commercial mindset with a clear understanding of revenue and profitability
• Strong knowledge of customer acquisition funnels and conversion optimization
• Experience managing or analyzing paid advertising campaigns
• Familiarity with performance metrics such as CAC, LTV, ROAS, conversion rate, retention rate, and average order value
• Ability to analyze data and translate insights into practical actions
• Strong understanding of customer psychology, positioning, offers, and purchase motivation
• Able to independently research markets, competitors, and customer needs
• Proactive, accountable, and comfortable working without constant supervision
• Able to turn unclear opportunities into structured experiments and action plans
• Strong communication, negotiation, and relationship-building skills
• Able to manage multiple growth projects simultaneously

What We Expect From This Role

The selected candidate should be able to:

• Discover a growth opportunity
• Validate it using data and customer insights
• Design the offer, campaign, or business model
• Build a clear execution plan
• Coordinate the required teams and partners
• Launch a pilot
• Measure financial and marketing results
• Improve or discontinue the initiative based on evidence

We are not looking for someone who only publishes content, manages social media calendars, or reports advertising metrics. We expect this person to take ownership of business outcomes.

Preferred Qualifications

• Experience in e-commerce, online retail, marketplaces, or digital startups
• Experience in beauty, health, sports supplements, FMCG, or consumer products
• Previous experience launching new acquisition channels or growth initiatives
• Experience working with influencers, affiliates, advertising platforms, and media partners
• Knowledge of CRM, lifecycle marketing, email marketing, SMS marketing, and customer retention
• Experience with landing pages, A/B testing, and conversion rate optimization
• Strong command of Excel or Google Sheets
• Familiarity with analytics, attribution, CRM, and marketing automation tools
• Practical experience using AI tools for marketing research, analysis, and execution

Performance Metrics

• Revenue generated through new growth initiatives
• Customer acquisition cost
• Return on advertising spend
• Conversion rate improvement
• Growth in average order value
• Customer retention and repeat purchase rate
• Number of new sales channels launched
• Number and quality of commercial partnerships
• Speed from idea to experiment
• Profitability and scalability of launched initiatives

Employment Terms

• Full-time position
• Fixed salary plus performance-based bonuses
• Potential revenue- or profit-based incentives for successful growth initiatives and new business lines

To apply, please send your résumé along with a short response to the following question:

Describe a marketing or growth initiative you led, the actions you took, and the measurable business results it generated.