Job Description
As the Head of the Campaign Management Team at Fixa, you will own the end-to-end lifecycle of our service platform campaigns. You will bridge between commercial supply and marketing demand, orchestrating initiatives that drive user engagement, sales growth, and platform liquidity. You will work cross-functionally with Commercial, Product, Advertising, and Growth teams to design campaigns that optimize the purchase funnel and deliver measurable business results.
Key Responsibilities
Strategic Roadmap & Calendar: Develop and manage annual and seasonal campaign roadmaps aligned with Fixa’s business objectives and commercial priorities.
Campaign Lifecycle: Lead the end-to-end execution of campaigns, from conceptualization and strategy development to execution, performance tracking, and post-campaign analysis.
Conversion Optimization: Design and implement promotional mechanics, discount schemes, and incentive programs aimed at improving conversion rates and increasing orders and NMV across the purchase funnel.
Cross-functional Leadership: Coordinate with Commercial, Product & Tech, Advertising, and Growth teams to ensure seamless campaign delivery.
Performance Analysis: Monitor campaign KPIs, conduct deep-dive performance reviews, and identify optimization opportunities to maximize ROI and business impact.
Reporting & Strategy: Prepare performance reports and strategic recommendations for senior leadership, translating data into actionable business insights.
Team Leadership: Lead and mentor the Campaign Management team, fostering a culture of high performance, innovation, and data-driven decision-making.
Growth Innovation & Creative: Identify new growth levers and experiment with innovative campaign concepts to stay ahead of market trends.
Requirements
Education: Bachelor’s degree in Marketing, Business Administration, Industrial Engineering, or related fields.
Experience: 5+ years of experience in Campaign Management, Marketing, or Growth roles.
Domain Expertise: Strong understanding of the e-commerce purchase funnel and proven success in optimizing conversion rates.
Analytical Skills & Problem Solving: Proficient in data analysis; ability to translate complex data into a clear business strategy and solve problems.
Project Management: Excellent project management skills; ability to manage multiple stakeholders and complex timelines in a fast-paced environment.
Communication: Exceptional presentation and stakeholder management skills; ability to influence cross-functional teams and senior leadership.
Leadership: Demonstrated experience in leading teams and managing cross-functional projects.
Preferred Qualifications
Experience in service platform, online marketplace, or technology-driven businesses is highly preferred.
Demonstrated ability to collaborate effectively with Product, Commercial, and Advertising teams to drive bottom-line business outcomes.
Previous experience with loyalty programs, gamification, or high-scale promotional events (e.g., Flash Sales, Seasonal Festivals).
Why Join Us?
Be part of a high-growth environment where your impact is visible and measurable.
Work with industry experts across product, marketing, and commercial teams.
Opportunity to scale our marketplace operations and shape the future of service in Iran.