Senior Brand Manager (WalGold)

About the Role

WalGold is looking for a strategic Brand Manager to build one of the most trusted and recognizable brands in Iran's digital gold market. This role goes beyond marketing campaigns—it is about shaping how millions of people perceive, trust, and remember WalGold.

You will own the brand strategy, positioning, messaging, and customer perception across every touchpoint. Working closely with Product, Design, Marketing, PR, and Leadership, you will ensure that every customer interaction strengthens the brand and builds long-term trust.

Key Responsibilities

Brand Strategy & Positioning

• Define and continuously evolve WalGold's brand strategy and positioning.
• Develop and maintain the Brand Book, messaging framework, Tone of Voice, and visual identity guidelines.
• Ensure a consistent brand experience across all online and offline channels.

Brand Experience

• Own every customer-facing touchpoint—from product copy and UX writing to marketing campaigns, social media, customer support communications, and PR.
• Safeguard brand consistency across all teams and initiatives.

Campaign Leadership

• Lead the ideation and execution of integrated 360° brand campaigns.
• Collaborate with Marketing, Product, Creative, and external agencies to deliver memorable campaigns that strengthen awareness and trust.
• Balance short-term acquisition opportunities with long-term brand equity.

Brand Growth

• Increase brand awareness, consideration, and preference.
• Develop initiatives that position WalGold as the first choice for digital gold investment.
• Monitor competitor positioning and identify opportunities to differentiate the brand.

Brand Intelligence

• Measure and analyze Brand Health metrics, including Awareness, Consideration, Preference, Share of Search, Sentiment, and Brand Equity.
• Translate insights into actionable initiatives that improve perception and business outcomes.

Stakeholder Management

• Partner with Product, Design, Marketing, PR, and Leadership to align business initiatives with brand strategy.
• Challenge initiatives that may generate short-term gains but damage long-term brand value.

Agency Management

• Manage external creative agencies, production partners, copywriters, and media partners to ensure high-quality execution.

Experience

• 5+ years of experience in Brand Management or Brand Strategy.
• Experience building or repositioning consumer-facing brands.
• Proven ownership of successful brand campaigns.
• Experience collaborating with Product and Design teams.
• Experience managing agencies and external creative partners.