تپسی
تپسی

Performance Marketing Expert

Tehran/ Sa'adat Abad
Full Time
Saturday through Wednesday
-
-
1001 - 5000 employees
Internet Provider / E-commerce / Online Services
توضیحات بیشتر

key Requirements

2 years experience in similar position
Google Analytics - Intermediate

Job Description

About TAPSI:
TAPSI started its journey in May 2016 with a team of 10 Iranian experts, and today it has transformed into a leading super app in Iran. We offer a wide range of services, including intercity and intracity travel, instant parcel delivery, food ordering, online shopping, and more—all in one platform.
With over 20 million users across 28+ cities and a team of 1,000+ passionate members, TAPSI is constantly expanding and evolving. Our team draws energy from the positive impact we make on people’s daily lives. We are committed to continuous innovation, always seeking ways to improve and grow.
Join TAPSI and discover a place where you can push your limits, innovate, and thrive!

About the Role:
We are looking for a Performance Marketing Expert who will be responsible for managing and optimizing digital campaigns across channels like PPC, display, and affiliate marketing to drive measurable results. You will focus on maximizing conversions while minimizing costs, using data analysis to adjust strategies based on KPIs such as CPA and ROI. This role requires continuous monitoring, reporting, and collaboration with teams to ensure that campaigns align with business goals and deliver sustainable growth. Strong analytical skills and a results-oriented approach are essential to succeed in this role.

Responsibilities:
  • Execute, optimize, and report on marketing campaigns, designing and performing app marketing campaigns with agencies and app stores to acquire new customers.
  • Design, perform, and optimize Google Ads campaigns using different bidding strategies, and develop new and creative growth strategies through digital marketing.
  • Collect and analyze advertising data from dashboards, focusing on metrics such as CAC, CPA, CPC, CPI, and other conversion rates to inform campaign performance.

Requirements:
  • Proven experience in digital marketing, with a strong focus on user acquisition, app marketing, and Google Ads.
  • Demonstrated experience in executing, analyzing, and reporting on digital marketing data.
  • Excellent verbal and written communication skills, with the ability to multitask and manage multiple projects.
  • Strong analytical skills and experience with data analysis and reporting tools.

Job Requirements

Gender
Men / Women
Software
Google Analytics| Intermediate

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