Senior Marketing Specialist (Legal AI Platform)

Job Description
About Us
At Datica, we are building an AI-powered LegalTech platform that leverages Large Language Models (LLMs), AI Agents, and Retrieval-Augmented Generation (RAG) to transform legal workflows.

We are looking for a hands-on Senior Marketing Specialist to own Datica’s marketing function end-to-end as we move from MVP to market launch and growth.

This is a full-time role and is ideal for a versatile marketer who can think strategically, execute directly, and generate results without depending on large teams or large marketing budgets. The successful candidate is also expected to effectively use AI tools to increase the speed, quality, and efficiency of marketing activities.

Responsibilities

• Develop and execute Datica’s overall marketing and go-to-market strategy.
• Use AI tools effectively for research, content development, campaign ideation, creative production, personalization, automation, analysis, and other marketing workflows.
• Define positioning, messaging, and value propositions for our key audiences, including individuals, lawyers, law firms, and businesses.
• Plan and execute product launches, feature campaigns, and early-user acquisition initiatives.
• Identify and test efficient acquisition channels across content, SEO, social media, partnerships, communities, referrals, direct outreach, and paid campaigns.
• Create and manage marketing content, including social posts, articles, videos, newsletters, landing pages, case studies, webinars, and sales materials.
• Build Datica’s brand and credibility at the intersection of law and artificial intelligence.
• Develop B2B lead-generation campaigns for law firms, corporate legal departments, SMEs, and other professional customers.
• Build relationships with lawyers, legal communities, universities, professional associations, business communities, and potential distribution partners.
• Design onboarding, activation, retention, referral, and reactivation communications.
• Conduct customer and competitor research to improve messaging, campaigns, pricing, and product decisions.
• Identify opportunities to automate repetitive marketing activities while maintaining quality, accuracy, and brand consistency.
• Work closely with the founder, product, design, legal, and technical teams.
• Track campaign and funnel performance, manage the marketing budget, and prioritize activities based on measurable results.
• Establish the basic processes, tools, dashboards, and reporting needed to scale the marketing function over time.

Requirements

• At least 3 years of experience in marketing, growth, product marketing, digital marketing, or a related field.
• Experience working with limited budgets and prioritizing high-impact activities.
• Hands-on experience across several marketing activities rather than only one specialist channel.
• Ability to work independently in a fast-moving startup environment.
• Ability and willingness to use AI tools effectively to execute marketing activities faster and more efficiently.
• Ability to critically review AI-generated outputs and improve them rather than relying on them without judgment.
• Strong analytical skills and experience using campaign and funnel data to make decisions.
• Experience planning and executing campaigns directly.
• Familiarity with SEO, performance marketing, product-led growth, partnerships, community building, CRM, and lifecycle marketing.
• Experience supporting B2B sales and pipeline generation.
• Strong understanding of digital acquisition, content marketing, customer journeys, and conversion funnels.
• Strong written communication skills in Persian.
• Ability to explain complex products in clear and persuasive language.
• Strong ownership, initiative, creativity, and resourcefulness.

Nice to Have

• Experience in SaaS, AI, LegalTech, FinTech, professional services, or another knowledge-based industry.
• Experience marketing to lawyers, law firms, businesses, or professional audiences.
• Experience launching a new product or building a marketing function from an early stage.
• Basic design, video editing, landing-page, or no-code skills.
• Experience building AI-assisted or automated marketing workflows.
• Existing relationships within legal, technology, startup, or business communities.

The Person We Are Looking For

• You are a strong marketing generalist who enjoys both planning and execution.
• You can develop a campaign idea, write the copy, coordinate the creative work, launch the campaign, review the data, and improve the next version.
• You are comfortable experimenting, learning quickly, and working with limited resources. You focus on qualified users, product adoption, leads, pipeline, and revenue—not only impressions, followers, or campaign activity.
• You actively use AI tools to improve your productivity and expand what you can execute independently. At the same time, you apply sound judgment, verify outputs, and ensure that all marketing work remains accurate, distinctive, and consistent with Datica’s brand.
• You do not need a large agency, a large team, or a large media budget to make progress.

What Success Looks Like
In the first few months, you will be expected to:

• Build a clear understanding of Datica’s users, market, and competitors.
• Refine Datica’s positioning and segment-specific messaging.
• Develop and execute the initial go-to-market and launch plan.
• Establish a consistent content and distribution process.
• Test several low-cost acquisition channels.
• Launch initial B2C and B2B campaigns.
• Set up practical campaign tracking, CRM, and marketing reporting.
• Introduce effective AI-assisted workflows that increase the speed and efficiency of marketing execution.
• Identify which channels and messages Datica should scale, improve, or stop.
• Build the foundations for Datica’s future marketing team.

What We Offer

• Opportunity to own and shape Datica’s marketing function from an early stage.
• Meaningful influence over positioning, go-to-market strategy, brand, and growth.
• Direct collaboration with the founder and product team.
• Opportunity to take an AI LegalTech product from MVP to launch and scale.
• Freedom to test ideas, use modern AI tools, and build new acquisition channels.
• Flexible working hours.
• Strong professional growth as the company expands.