Fleet Loyalty Club Supervisor

We are seeking an experienced and driver-focused Loyalty Club Supervisor to join our team and take full ownership of the driver loyalty program. In this role, you will design, lead, and continuously develop the driver loyalty club to increase engagement, grow driver lifetime value (CLV), and reduce fleet churn. You will also ensure the fleet's operational supply needs are fully met by building strong alignment between internal teams and external partners.

Responsibilities:

• Own, lead, and develop the driver loyalty program and club end to end
• Continuously analyze loyalty program performance and driver engagement KPIs
• Review and approve driver incentive schemes and oversee how rewards are granted
• Monitor churn rate and design initiatives to improve driver retention
• Track and supervise fleet fulfillment to ensure operational supply requirements are met
• Negotiate with internal and external vendors to secure services and benefits for drivers
• Work closely with cross-functional teams to translate business requirements into loyalty program rules and processes
• Partner with the product team on configuration, bug fixes, and technical improvements to the loyalty platform
• Design and run engagement campaigns that increase driver lifetime value (CLV)
• Prepare weekly and monthly reports on engagement, fulfillment rates, driver service usage, CLV, and campaign ROI
• Evaluate vendors and outsourcing partners against agreed KPIs
• Develop the annual loyalty club strategy, incentive budgeting, and long-term fleet supply planning

Required Qualifications:

• BS degree in business administration, marketing, industrial engineering, or a related field
• Minimum of three years of experience in loyalty programs, CRM, customer/driver retention, or a comparable operational role
• Strong analytical skills with hands-on experience in retention metrics such as churn rate, CLV, engagement rate, and CSAT
• Proficiency in MS Excel; familiarity with Power BI or similar reporting tools
• Proven experience in vendor negotiation and partner management
• Ability to collaborate with product, operations, and commercial teams and turn business needs into workable processes
• Strong communication skills and a proactive, hands-on approach in a fast-moving environment