We are expanding 2Khat, an e-commerce platform in the fashion and footwear industry, and are looking for a data-driven and results-oriented Digital Marketing professional to drive business growth through Performance Marketing, Campaign Management, and data analytics.
Responsibilities
- Manage and optimize Performance Marketing campaigns across digital channels
- Plan, execute, and manage marketing campaigns, including seasonal, promotional, product-focused, and occasion-based campaigns
- Develop campaign strategies, timelines, budgets, target audiences, offers, and channel plans
- Coordinate end-to-end campaign execution across paid media, website, social media, and other relevant channels
- Monitor campaign performance and continuously optimize campaigns based on business and marketing KPIs
- Manage marketing budgets and allocate resources based on ROI and business objectives
- Analyze business, campaign, and customer behavior data to identify growth opportunities
- Optimize the customer journey and conversion funnel
- Collaborate closely with Product, Content, Design, and Development teams
- Plan and execute product launches, promotional campaigns, seasonal campaigns, and sales events
- Define campaign KPIs and evaluate campaign performance through post-campaign analysis
- Optimize promotional offers, landing pages, campaign messaging, and customer journeys to improve conversion and revenue
- Implement and optimize attribution and tracking frameworks
- Manage analytics, reporting, and performance dashboards
Requirements
Must Have
- At least 2 years of experience in Digital Marketing
- Hands-on experience with Google Analytics 4 (GA4)
- Experience managing and optimizing Performance Marketing campaigns
- Proven experience in planning, executing, and managing marketing campaigns
- Strong understanding of campaign management, marketing funnels, and customer journeys
- Strong analytical skills and understanding of marketing KPIs
- Experience managing advertising and campaign budgets
- Ability to build and maintain analytical dashboards
- Strong understanding of e-commerce marketing and conversion optimization
Nice to Have
- Experience working with marketplace businesses
- Experience collaborating with Product teams
- Experience in the Fashion, Apparel, or Footwear industry
- Experience managing integrated multi-channel campaigns
- Experience working with promotional calendars and e-commerce campaigns