The Journey Becomes Meaningful With You on Board
At Okala, we’re reshaping the FMCG landscape and building a new online grocery shopping experience for millions of Iranians.

At Okala, design is more than creating visuals—it's how our brand communicates, connects, and creates memorable experiences. Every campaign, digital touchpoint, and customer interaction is an opportunity to strengthen our brand through thoughtful, impactful design. 

We’re looking for a Senior ECRM Specialist who combines analytical strength with strategic thinking, takes full ownership of outcomes, and elevates our customer communication through data-driven marketing automation.

If you’re passionate about building meaningful customer journeys, driving retention and loyalty, and shaping scalable growth, this journey is yours. 

What You’ll Be Doing:

• Design and execute SMS and Push Notification strategies to improve engagement, retention, and loyalty
• Build and continuously improve Segmentation for targeted, personalized campaigns
• Plan, launch, and optimize different campaign types including promotional, lifecycle, and transactional messaging
• Monitor and analyze key performance metrics such as Open Rate, CTR, Conversion Rate, and ROI
• Run continuous A/B testing to improve message copy, offers, and campaign performance
• Collaborate closely with Content, Design, Product, and other cross-functional teams to deliver creative, conversion-focused messaging
• Manage and optimize the Marketing Automation platform, ensuring seamless integration with other Martech components
• Stay on top of ECRM / Marketing Automation trends, tools, and best practices, and proactively bring improvements to the team

What You Bring:

• 5+ years of experience in Marketing Automation and/or ECRM
• Experience working with automation platforms such as WebEngage, Customer.io, or similar tools
• Strong analytical mindset and problem-solving skills ability to diagnose root causes and propose practical solutions 
• Deep understanding of Segmentation and behavior/engagement-based strategy
• Critical thinking and data-driven decision-making
• Ability to handle tasks end-to-end (from zero to delivery), with strong ownership and accountability
• Capability to propose ideas and drive execution of better marketing initiatives
• Strong budget and cost management experience,monitoring spend and campaign ROI 
• Excellent communication, collaboration, and project management skills
• Ability to work in a fast-paced environment and manage multiple projects at once
• Plus (Preferred): Experience designing advanced Journeys and revenue-driving automations