We’re looking for a Senior Sales Specialist who is responsible for supervising field sales teams, managing vendor/contractor relationships, leading on-site city rollouts, and driving aggressive retail merchant acquisition within the FMCG sector.
This role requires strong field team leadership, exceptional communication and negotiation skills, and the ability to analyze daily field operations to optimize territory coverage and merchant onboarding quality.
Key Responsibilities:

• Field Training & Onboarding: Design and deliver comprehensive training modules for field agents (remotely and on-site) covering value propositions, product portfolio, and platform features.
• On-Site City Rollouts & Briefings: Travel to provincial cities (e.g., Mashhad, Kashan) to conduct in-person kickoff meetings, operational briefings, and intensive alignment workshops.
• Daily Field Operations & Monitoring: Continuously monitor daily field activities, visit routes, conversion rates, and performance metrics to ensure active platform adoption.
• Merchant Acquisition Strategy (FMCG Focus): Drive aggressive retail merchant acquisition across key categories (supermarkets, cleaning supply shops, FMCG wholesalers), prioritizing high turnover.
• Performance Analysis & Decision Making: Analyze daily operational data to identify bottlenecks, re-align acquisition strategies, and make autonomous tactical decisions.
• Process Enforcement & Quality Control: Ensure contractors strictly comply with client onboarding protocols, transparent pricing, and platform usage standards.
• Cross-Functional Collaboration: Partner with Commercial and Marketing teams to design localized incentive schemes and gather direct field market intelligence on competitors.
• Field Team Leadership & Vendor Management: Supervise and lead field sales teams across multiple provinces (contracted/outsourced and internal staff like the Kashan team).

Qualifications & Requirements:

• Bachelor's degree in Business Administration, Marketing, MBA, or a related field.
• 3 years of professional experience in Sales, Marketing, Business Development, or Customer Acquisition.
• Industry experience in FMCG / Retail is strongly preferred.
• Advanced proficiency in Microsoft Excel, along with familiarity with CRM systems and data analytics tools.
• Strong communication, negotiation, and training/coaching skills with a customer-centric mindset.
• Ability to travel frequently to provincial target cities for on-site rollouts and monitoring.
• Knowledge of Digital Marketing is considered an advantage.