About SnappPay

SnappPay is the first and leading BNPL provider in Iran, started in 2020. We are leveraging Financial Technologies to reshape Iranians’ experience of consumer credit.
Supporting Snapp Group’s mission of enhancing Iranian people's quality of life through Internet services, SnappPay’s mission is to bring financial freedom to all Iranians by providing them with better, smarter, and more efficient solutions for payment and shopping.

About the role:

We are looking for a Senior eCRM Specialist to lead data-driven customer engagement, retention, and lifecycle campaigns. In this role, you will design customer segments, build automated journeys, execute personalized campaigns, and optimize performance through testing, reporting, and continuous improvement.

You will work closely with Marketing, Data, Product, BI, Content, and Business teams to ensure every customer communication is relevant, timely, measurable, and aligned with business goals.

Responsibilities:

• Develop and manage customer segments based on behavior, lifecycle stage, transaction history, engagement, and customer value.
• Design and execute eCRM campaigns for activation, retention, renewal, reactivation, etc.
• Build and optimize automated journeys using events, user attributes, triggers, eligibility rules, branching, exit criteria, and frequency caps.
• Apply personalization strategies, dynamic content, and product/category recommendations to improve customer engagement and conversion.
• Plan and run A/B tests and control group experiments to measure campaign impact, uplift, and incremental results.
• Monitor campaign and journey performance, identify drop-offs, and turn insights into actionable optimization plans.
• Manage campaign prioritization and communication conflicts across multiple customer segments and business needs.
• Ensure campaign quality through audience validation, exclusion checks, link tracking, test sends, and post-launch monitoring.
• Collaborate with cross-functional teams to align eCRM activities with marketing and business objectives.

Job requirements:

• Proven experience in eCRM, lifecycle marketing, and marketing automation.
• Hands-on experience with marketing automation platforms, especially WebEngage.
• Strong understanding of segmentation, customer journeys, personalization, A/B testing, control groups, and campaign KPIs.
• Ability to analyze campaigns, customer behavior, funnels, and business impact.
• Comfortable working with Excel/Google Sheets; familiarity with Python or SQL for data analysis and segmentation is a plus.
• Familiarity with analytics or BI tools such as Google Analytics, dashboards, or similar platforms.
• Strong communication skills and ability to defend ideas using data.