Job Summary:
The Tapsell Group is looking for a user-centric and marketing-savvy Product Manager to join Publica, our specialized platform for digital PR, sponsored content, and SEO services. In this role, you will collaborate closely with a cross-functional team of developers, product designers, and marketing stakeholders to build seamless, high-value experiences across our two-sided marketplace, connecting brands with digital publishers. You will bridge the gap between marketing strategies and product execution, leveraging your understanding of Design Thinking to solve user problems and streamline workflows for both sides of the platform. If you are passionate about MarTech, thrive in crafting intuitive UI/UX experiences, and have a solid foundation in digital marketing, we want you on our team.

Responsibilities

• Two-Sided Platform Strategy: Balance and align the needs of both brands (advertisers/agencies) and publishers (media outlets), ensuring a cohesive and frictionless experience across the entire content distribution lifecycle.
• Product Planning & Execution: Manage the product backlog, oversee task management, and drive sprint planning to ensure smooth execution alongside the technical and design teams.
• Design Thinking & UX Advocacy: Champion a user-centric approach, collaborating closely with product designers to map user journeys, empathize with customer pain points, and deliver intuitive UI/UX solutions.
• Marketing-Driven Product Discovery: Conduct continuous product discovery and market research with a strong marketing lens. Align product features with PR, content distribution, and SEO objectives.
• Stakeholder Management & Collaboration: Actively engage with internal stakeholders to gather requirements, align expectations, and foster a culture of seamless communication and strong intra-team collaboration.
• Data Analysis & Monitoring: Track product performance, build straightforward monitoring dashboards, and leverage user behavior data to make informed, conversion-focused product decisions.

Requirements:

• Marketing Mindset: Demonstrated experience working on marketing-focused products or a deep theoretical/practical understanding of digital marketing funnels and user acquisition.
• UX & Design Aptitude: A strong grasp of Design Thinking principles and a solid understanding of UI/UX fundamentals to effectively collaborate with design teams.
• Execution & Agile Tools: Solid proficiency in task management methodologies and hands-on experience with Jira.
• Preferred Qualifications (Big Pluses): Domain Expertise: Deep knowledge of SEO principles, content marketing, or previous experience in MarTech/AdTech ecosystems is a massive advantage.