About SnappPay

SnappPay is the first and leading BNPL provider in Iran, started in 2020. We are leveraging Financial Technologies to reshape Iranians’ experience of consumer credit.
Supporting Snapp Group’s mission of enhancing Iranian people's quality of life through Internet services, SnappPay’s mission is to bring financial freedom to all Iranians by providing them with better, smarter, and more efficient solutions for payment and shopping.

About the Role:

As a Market Intelligence Expert, you will transform market, competitor, and customer data into strategic insights to identify growth opportunities and improve customer and merchant experience. In this role, you will serve as the voice of the market and customers within the organization, supporting executive teams in major decision-making.

Responsibilities:

• Design and implement Customer Experience (CX) measurement frameworks and initiate improvement projects.
• Conduct deep-dive Merchant Experience analysis and provide actionable recommendations to increase merchant satisfaction and retention.
• Manage the end-to-end lead collection, validation, and verification process in coordination with verticals.
• Perform per-category market analysis and deliver monthly reports on market share, growth potential, and competitor performance.
• Identify and document new growth opportunities (untapped categories, new markets, potential partnerships).
• Continuously monitor competitors and analyze their strategies through weekly Competitive Intelligence reports.
• Analyze macro-economic, social, and technological trends and their impact on SnappPay's business.

Requirements:

• Strong command of market research methodologies (quantitative and qualitative).
• Proficiency in data analysis tools such as SQL, Python, or advanced Excel.
• Familiarity with survey and customer feedback analysis tools (Qualtrics, SurveyMonkey, or similar).
• Strong competitive analysis and business intelligence skills.
• Ability to tell stories with data (Data Storytelling) and present to senior executives.
• Knowledge of the fintech industry and BNPL space (preferred).
• Strong communication skills and ability to work with cross-functional teams.
• Curious mindset with strong questioning and investigative skills.